1 INTRODUCTION: POSITIONING & PAIN POINTS
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Let's do a couple of more quick reviews of the other strategy. Why? Because I'm going to send this to you, and I want to give you some reference, okay? It won't take too long because you guys have done cold emailing in the past.
What took me the most amount of time creating this, and it took me a long time, I have to say, is deciding on the positioning. Again, there are so many different aspects to the system that you can entice a person with. And on one hand, you want people that you send it to feel like it's something special, so you need to be a bit verbose about go into details. Because if you keep it very high level, it can come off as another audit, right? Audit report that somebody's saying, "I'll give you a free audit" or an SEO report or something. Okay, I got 50 of those, and it's not interesting. On the other hand, you don't want to write long emails, because people just would not read them.
And in addition to that, and I think that's something that you guys can completely customize, I have three emails here for you, is where do you want to put the focus? Okay? What's the pain point? I created a specific pain point here, but the pain point could be others, right? So, the pain point could be the fact that they are not getting quality precision marketing on the marketing level. The pain point can be the fact that they are spending hours on end with marketers, even trying to understand how they get to their goal and never getting a solid answer. The pain point can be not really ever having an holistic overview of their marketing and operation to even understand how much it really costs to generate a client if you take into consideration also their time to sell, their average ticket, their entire marketing funnel, and not only a specific part of it. But how do you explain all that in the prospecting email that's supposed to be right? Quick and punchy. You don't. You need to choose an avenue, and sometimes it will work, sometimes it won't. You don't know because it's cold prospecting, and you don't completely know what pain point a person would react to. The good thing is you can send more than one email to that person and try other things, right?
So, that's always a must, right? We all know this in marketing. If you send just one email and quit, you might as well not start. Definitely send more emails to the person for two main reasons. One, and this is the core of everything. There are only 3% to 5% of the people that are right now in market for whatever you're selling, okay? There is another percentage of people that are going to be in market soon, not now, but they're planning on it. And then the rest are right now ignoring whatever you're sending, not because you're not interesting, not because the email you wrote is not good. But with the simple fact that right now they're focusing on something else, and they have no interest in buying whatever you're selling. In this case, marketing, right?
And the third ones that can live inside the 3% to 5% and the other 10% that are planning are busy people. And that's another aspect. They're interested. They didn't have time to reply right now. They opened it on their mobile phone. They wanted to give it another read, but then they got a call, and they forgot about it, and they went about their day, and that's it. Because they're busy people like all of us, and it happens to us as well all the time. So follow-ups are critical because you want to hit more pain points and mainly because people are busy. It's not because your emails are not interesting. It's because they don't have time right now to dive into them and really read them and decide that they're interesting for them.
That said, feel free to come up with more pain points. Let's start.
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2 EMAIL #1: PREDICTABLE REVENUE
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Subject one, predictable revenue for business name, no guesswork with obviously business name in this example that I said, Bell Roofing, right? Predictable revenue for Bell Roofing.
This email is focusing on the fact that you can predict revenue growth. In the predex, I wrote, "The new way to get niche clients," because that gets people. If you're a roofing company and I write, "The new way to get roofing clients," something interesting. What's the new way of getting roofing clients? I need roofing clients. Okay?
"Hi, [name]. We've built a way for roofers to predict revenue and ROI on a monthly basis before spending a dime on marketing. It takes five minutes to get full gap analysis between your current marketing efforts and potential. It analyzes your organic and paid efforts, conversion, funnel, ROI, and more. Two, 12-month growth plan with revenue projections, cost, ROI, and marketing services breakdown for every month. Find out exactly how much it would cost to bring in a client. No guesswork." Now, you might be thinking I'm over-sharing. But I'm taking you to my previous issue, my previous problem that we're all going to have. Especially with people that have money and we want them in, they're getting solicited a lot. And people are sending them different reports, and people are sending them different videos of, "I can send you an analysis, a 24-hour audit," and stuff like that. You don't want them to feel it's something like that. You want them to think that there's something special here. Now, maybe you'll do a better job at encapsulating that special thing in one or two lines less. But you don't want to give up that special thing, especially with more sophisticated marketers that we can really help.
"No need for a call." This is a big thing. "Just take a few minutes to chat with the system. This is not AI-generated fluff or let's try and see agency advice. Get real precision backed by hard data. Best, Simon."
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3 EMAIL #2: REAL CLIENT ACQUISITION COST
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This one is about prediction. This one is focusing on one thing. This is, I always wanted to know my real client acquisition cost. I always wanted to know how much it costs to really acquire a roofing client, and I don't know. Maybe I know my acquisition cost, maybe I don't, but a lot of them don't.
So getting a roofing client's cost, that's the same as the pheader there. "Hi, [name]. I have exciting news." This I'm not sure about, take it or leave it.
"Using the most advanced technology in the market, we can now predict exactly how much it would cost to bring in a new client to Bell Roofing." I'm specifically saying Bell Roofing because I want them to understand, and this goes throughout the emails, doesn't matter which theme I'm using, it's personalized. It's something specific for you. It's not generic. It's not a calculator. It's not a general audit. We're not going to give you five pages of meta tags of your website that are not structured correctly, or we're not going to give you a calculator that is generic specifically for roofers. We're going to do an analysis specifically on your business with your economics and with your data and with your keywords and with your website and with your everything, and we're going to craft a marketing plan that is specific for you, and we're going to tell you specifically how much it would cost you to generate a client, not a roofer somewhere else. Okay? So that's why I'm using these, or personalization where I can.
"No need for a call, just chat with our system for a few minutes. We will analyze your entire marketing, create a full personalized," here it is again, "gap analysis and 12-month growth plan with predicted revenue, cost, and ROI by month in about five to 10 minutes. This is not AI-generated fluff. Get real precision backed hard data. Discover Bell Roofing client acquisition cost right now." Okay? A bit shorter, a bit punchier, and I still think it still keeps it interesting. It doesn't come off like it's a simple thing to do.
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4 EMAIL #3: PREDICTABLE ROI
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Last one is going back to predictable ROI, meaning, excuse me, it's changing from predictable revenue to predictable ROI, which is more interesting, to be honest. Right? Or at least as interesting, because if you can get somebody a predictable revenue, but it's going to cost them more to get that revenue than the income, that's not very good. But if you can tell them what their ROI is going to be in addition, that's much better. So predictable ROI for Bell Roofing.
"Hi, Max. Tell us what your monthly revenue goals are, and we will tell you if we can get you there before you spend a dime or get on one call." Okay? This is a sentence that you can write in many ways. The gist of the sentence is, tell us how much you want, and we'll tell you if we can get it and how much it would cost for free. We'll tell you for free if we can get it for you and how much it would cost. There are many ways to write this sentence. It's a very powerful sentence, especially in verbal communication. Needs some work when sending written.
"How?" Right? We made a big promise, now we're saying how. "Using the most advanced technology in the market, we can now predict exactly how much it would cost to bring in a new client to business," sentence. "We will analyze your entire marketing, create a full personalized gap analysis, and 12-month growth plan with predicted revenue, cost, and ROI by month in about five to 10 minutes." From here on, it's the same email. "This is not an AI-generated fluff. Get real precision backed by hard data. It takes just five to 10 minutes. Discover how we hit your business goals with massive ROI." I went with a more hyped ending here to make it a bit different than the others, which are more brainier, right? And I think it works well as well.
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5 AUDIENCE POLL & SEGMENT COMPARISON
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Let me ask you guys, out of the three, write the number that you really like. This is number three, predicted. Predictable ROI is number three, real client acquisition cost is number two, and predictable revenue is number one. I don't know if you remember all of them. Put it in chat.
Wow. So many people in chat. I think I have the ability to create a little quiz. Hold on. Can I do that? I have a poll. I have a poll here. I can create one. Oh, no, it's sending me outside the system. I'll create one next time. Let's see what we got manually. One, two, three. Three, one, two. I just need one number. Three. Okay, three. One, two. One. One. One. Three. Oh, it's jumping. Two. One. One. Two. There is no way to do it like this, but it's all over the place. It seems like more people like three. That's what I'm getting, more people like three. Yeah. Okay. Maybe because it's the shortest. Right? Not sure. Here we go. Okay.
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6 LEAD GENERATION TOOLS & NUMBERS GAME
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So I'm going to share this with you. You now have two ways of reaching to businesses. One is more direct, which I know a lot of you have been doing for a long time. Remember, you do not need cold mass emailing. You need three, four, five businesses a day to click on the chat link and start going through it. You need one of them to complete the chat and create a growth plan. And you'll have 20 a month, and out of them, you'll get a couple of conversions, and you're golden. It's not a massive. Better to focus on the niche that you really like, on the area that you want, on the group of people that you want.
Now, you might be asking, how do you get emails of people? I know today it's less of a problem because you have services like Apollo, you have services like Insightly, you have services like Lemlist that gives you access to email records as part of their emailing system. But there are also services like Leadscraper that we have that basically allows you to scrape any niche that you want. I think almost everybody in Umbrella has Leadscraper, and I actually ran Leadscraper today on... What was that? It was not roofing. It was roofing. Roofing in Los Angeles. And, I actually minimized the contacts. This is the full contact list.
But you have a lot of people from the same organization. So here, for example, you have two from Gutter Master, right? Owner and director. So sometimes it's worth doing some investigation on who is who, right? Here you have one, two, three from Great Way Roofing. Administrative manager, vice president of marketing, which I think is the bomb, that's the best. Right? That's a guy who would appreciate it. But you even have the general manager. But I would reach Michelle for sure. Now, if Michelle doesn't answer me, I would reach Matthew. Here you have one, two, three, four, five people from the same company. Two that the system couldn't find who, and director of operations. I think Bradley from this would be great.
So all in all, it gave me for LA Roofing, I got 87 different individuals. Here there are hundreds because there are a few from the same company. Eighty-seven different companies in LA, that we have a dedicated email of the person, which is not a catchall email, right? And reaches a specific person that is important in the company. And I let it run for 20 minutes, and it created this for me, and I can do it again in many cities easily, and many niches. So I really like it. I think it's simple, especially if you do manual prospecting, but even if you do mass prospecting.
Very easy to use. You run it once a day for 20 minutes, either on a different location with the same niche or the same location with a different niche, and in the bigger cities you get, I think 80 is pretty low. You can get much more. And 87. But even 87, that's enough for you. You cherry pick the five, six, seven, 10 that you want, and you send them the chat link. And you move on, right? So that's an approach that's always worked. It's a numbers game, more than anything else, but it's very simple. It's very direct. You take the email, you send it, you rinse and repeat on the lead gen, and you do it again.
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7 COMPARING BOTH METHODS: INFLUENCER VS. DIRECT EMAIL
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The influencer style community is something that I really like. Requires the same type of persistence. But in a completely different way, you need to be persistent with getting on more groups and posting more content. It's a persistence of social. It's not the persistence of a prospector. So you might chime with both, you might chime with one of them.
Also remember that from a networking perspective, you get more from groups than you get from one-on-ones, because if you do get the chance to work to partner with one of the admins of the group, they send one message to a meaningful group, you're golden.
So, it requires, I don't think more time, definitely not more time, but requires the same type of dedication. You have the recent repeat here, you have the recent repeat here, but the recent repeat with influencers is content gen and more networks. The recent repeat with emails is more emails, sending to another 10.
That said, the recent repeat emails can be easily done by a VA or an unsophisticated partner that you train, and you tell them what basically to scrape Monday to Friday, what intervals to email, how many people to email a day, and what emails do you want them to email, and how to follow up, and you don't even need to do that. With the content piece, it's kind of a biz dev situation. So if you do want to get to the admin, if you do want people to react to you, you want to own that influence. So it requires a bit more attention to content and being there, than handing it over to somebody else.
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8 SHARING THE DOCUMENT & NEXT STEPS
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"When will I share this?" I'll share this in a couple of hours, three, four hours after the replay will render, and I'll share it together with the replay in an email, and I'll also add it to the KB in Growbotik. You have the help KB where we add the videos. I think we should have the videos here as well. Is it in agency hub? Where is it? I'll put it in the email. I don't remember where it is. Maybe the video is in a specific section. Yeah. So what we did is we broke the videos that I created for you. The video that we did together, we chopped it into pieces and we put it in a specific area here. Let me just grab somebody from the team for a second and see where it is. Just one second here.
Okay. We'll give it a few more minutes and we'll see if we get an answer. In the meantime, let's grab a few more minutes of questions, and then we'll end it for today.
"Please put videos in Google Doc in the dashboard, or at the top level help section." We will. I'm surprised, there's supposed to be an area there. I'm really surprised that there isn't. I will, and I'll send it in the email.
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9 Q&A: LEAD TRACKING & SALES TEAM
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"How does a salesman know the lead comes from me?"
How do they know the lead comes from you? They know because it's associated with your specific marketing plan. So, let me show you, just so you can see it. Every marketing plan has a partner ID and a plan ID. So when somebody reaches out for them, regarding this plan, okay, and when they get this, they get also a notification about this. They know that you are the agency that is associated with this plan. So they know it automatically. They don't even need to ask you or anything.
I'm not sharing the screen. Okay, once more. This is the agency ID. This is the marketing plan ID of this specific marketing plan. So when somebody calls or books about this marketing plan, we know that you're the agency that owns this plan.
"Any idea when white label option will be available?" A week, tops.
"If I want to send PPC traffic..." I jumped. "If I want to send PPC traffic to my Growbotik page, can I add a pixel tracking to measure conversions?" Yes, you can. Same question. Eh.
I'm still good also for the raft team to close my sales. Everybody are good for that. I covered that at the beginning of this training. You'll get it in the replay. I actually spent 15, 20 minutes talking about exactly how it works and everything. But it will only be starting next week. Those of you who want to join will get a DocuSign to sign and join the plan, and all of that I covered earlier today, so just watch the replay, okay? It's really the beginning.
Rick is asking, "Is it 20% commission month one only?" No, it's 20% commission for the plan. Whatever they bring, the team is taking 20% commission. But again, it's 20% commission from your end. It's not 20% commission from the top, obviously.
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10 VIDEO REPLAYS & TRAINING RESOURCES
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Let's see. Just a second, I think I got an answer from the team. They'll be in the Agency Hub Help Center. Fixing text. Okay. Is it published? Live now. He says it's live. Agency Hub Help Center. Agency Hub Help Center. Okay.
Agency Hub Help Center. It was in Agency Hub. Agency Hub. Ah, here it is. Live webinar replays, April 30, intro training. But as you can see, they chopped it. So you guys don't need to watch a two hours training. They chopped it down to videos. You still have the full Growbotik webinar here that you can watch, the entire thing. And the massive transcript, I can't believe they pushed all the transcript here. Oh my God. And you have videos that were cut and added here with a small summary. So transcript, this is like a minute 43 snapshot of the dashboard. And this is, what is it? 15 minutes on the settings. So they chopped it up, and they're going to chop this one as well. So they're probably going to chop it up to... They're going to remove all the things that we started with in the beginning and chop it up to two videos, one for influencer training and one for direct emailing. So it's all in Agency Hub, live webinar replays. Okay?
No, I'm in the wrong place.
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11 LANDING PAGE & BOOKING LINKS
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Better to have some sort of landing page to capture people. So landing page is great when you have inbound, right? So if you're doing mass emailing or you're doing ads, then you have to have a landing page. If you're doing direct cold emailing, there is no point in landing page. Obviously, you need a website so people can review what you're talking about. Meaning in your signature, they can see who you are, they can read about you, but there is no point in sending them to a landing page that will send them to a chat. Just send them to the chat. Okay?
"Can we have different booking links on different markup settings?" No. If you're talking about us doing the sales for you, it doesn't actually matter. It doesn't matter if we're doing the sales or we're not doing the sales. The share button shares, the talk to human button takes the information from the settings area, and whatever number and link that is there, that's what it will take.
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12 CONTRACTS & TERMS AND CONDITIONS
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"What about a contract between us and the client?" That's very important. When they go into execution and they buy it, they check terms and conditions, which is the contract. And that's why I said in my previous training that you need to get the template from here. Okay? I imagine it's in marketing plan. Let's see. Terms and conditions. Settings, potentially. Or invoice configuration. Ah. It gave me an answer and I pulled away. Let's try it again. Terms and conditions. Let's give it two seconds for it to pull an answer. Still thinking. Let's go. AI, I think we have too much content there. Set up terms and conditions, download the template here. Yes, I love it. I love AI. Instead of me going through all the different folders, it just tells me to set up terms and conditions, download this template here. But it's not found because somebody put in this thing. Why? Is it this? Terms of service. Yes. Okay, we need to fix the link, but it's there.
And you take this, and you need to edit it, make it yourself. And once you're done, you need to take it to settings in your agency, and you need to add it to invoice configuration by, I suggest, uploading it to the website template that we gave your existing website as your terms and conditions and linking it to here. You can link the privacy policy to the same T&C, right? Or basically putting in terms and conditions here. I don't know if it's less than 2,000 characters. I'm not sure. Could be more. So a link is preferable.
"Can't you send a generic contract to us?" It's exactly what we created, the terms and conditions. The contract itself, how can we send it? That's the marketing plan. How would we know? Somebody created the marketing plan, right? They decided this is good for them, right? So obviously, this is the plan, that it needs to be associated with the agreement because that's what they're buying. So when you go through the flow, we record everything automatically, that this is the plan that they bought, and this is what they will pay for the first month, and this is the terms and conditions that they signed. Otherwise, you would need to somehow copy this entire thing, put it in a document, add the terms and conditions to the document as well, and have some sort of signed place, turning a pretty smooth flow into something more choppy, right? So why? If you're protecting yourself with the right terms and conditions, if they're checking the box for the right terms and conditions, if we already include their marketing plan as the main services that will be rendered, right? We write everything that will be done. We're going to create this, set up this, set up this. We're going to grow this. We're going to do this. We write everything that we're going to do in the next 12 months. And then they fall into their customer hub, and in the customer hub, they still have this, right? And we have a log of their terms and conditions signed. So that's a much easier process for the user as well, not just for you. But if you're a client at the end of the day, and if you want to create an agreement for them to sign, you can definitely do that.
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13 SHARING THE DOC & FINAL Q&A
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Okay, guys. "For the love of God, please put the doc link in the chat." You mean the doc link to download this? Let me grab it. I think it was this. No. It was this. Yeah. Here you go. Done.
Okay. Guys, we're an hour and 40 minutes into the session. We're going to conclude for today.
Mark, I don't know what you asked. I see you're asking me, "Any answers to my questions?" There are a lot of questions here. Mark is asking, "Is there..."
Just answer a couple more questions. "Is there a different video for our site? The one on the site is directed at agencies. What link should we use for the Get More Clients button?"
The link that you use for the Get More Clients button is the chat pricing group that you created, right? You go to your agency and you go to Prices, and you create a pricing group, and let's say the 50% markup, and you take this link, and this is the link that leads everybody to chat and is associated with your agency and your pricing group. So this is something that I didn't complete. You can ignore it. But basically, we'll start like this. Right? And they will fall into it and start chatting with it. So that's what you put in the button. The video, it's a good point. I think we only created a video for agencies. Or did we? Just a second. Let me check. Log in. Let's see, a couple of minutes. Less. Team library. Growbotik. Growbotik training. No, it seems like we created one only for agencies. You're right. We need to create one for businesses. I'll take care of it. It's actually just a tweak. We need to retrofit what we have for agencies, or maybe not, or maybe do something else. We'll work on that as well.
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14 CLOSING REMINDERS
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Okay. Okay, guys. So, I have some to-dos as well. The agency video is located on your new website, as well as on growbotik.com.
Question about membership, "If I'm a member on agency plan on Growbotik, am I also paying for the Umbrella platform as well?" Any Umbrella member that joined the super agency plan, which was a special for members only with a 50% discount for the super agency to get super agency for $195 a month instead of $395, gets to keep all their Umbrella products, for no additional cost. We're actually now canceling subscriptions. And you'll be able to access your old Umbrella dashboard and your old products when you need them, as long as you have your active Growbotik subscription.
Okay, guys, we're an hour and 41 minutes. I see there are more questions, but I need to go, and you have support, and you have the chat in help.growbotik.com that actually really solves a lot of things, and you have our support team that also solves a lot of things. And I'll follow up in a few hours after this video renders with the replay and more information.
Do not forget two important things. One is, you have training tomorrow with Barry at 8:00 a.m. Pacific, not 9:00 a.m., 8:00 a.m. Pacific, on referrals. You have product and support office hours, 9:00 a.m. Thursday. And it's, I think, the same schedule next week.
And to all the people that have not upgraded to yearly, like I said at the beginning, you have until the end of next week, and basically that's it, you're going to lose the 30% discount. So, for those of you guys who haven't tried the system and haven't run a growth plan, this is the time, okay? Go ahead and do that.
And that's it for today. I'll see you next week. You'll also see emails from me and more updates. And keep crushing it. We're seeing a ton of growth plans running, and all of you who haven't run yet, even for yourself, have to run it. You don't even need to connect your Stripe, just go ahead and run it. It's part of your system. You have to run. Find a local business, local service business that you like, and run it. Then send it to them and make some money.
Okay, guys. Thank you so much for being with me today for an hour and 45 minutes. I really appreciate your time, as always, and I'll see you soon on the next training. Bye, guys.
