1 INTRODUCTION: TWO POSITIONING OPTIONS
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There are two different positionings when you go into prospecting.
One position is, I'm the agency, and I'm describing an opportunity to you, the business, and I'm using or not using the fact that this is an innovative state-of-the-art platform. I can also describe it as a service.
A different situation is when you position yourself as an influencer. Okay? Take off for a second your agency hat. Put for a second marketing influencer hat. Okay? And I would go a little bit further, and I would say marketing influencer in the roofing niche, marketing influencer in the HVAC niche, marketing influencer in maybe the home services, right? Maybe more broad stroke. Marketing influencer in the beauty and wellness. Okay?
By the way, this is a beret. This is a cap. This is cowboy's hat.
And once you position yourself as an influencer, the entire conversation changes. Now, you can be an agency and an influencer, right? We have Neil Patel, who is a huge marketing influencer, but he's also has a huge agency for small businesses. So he kind of rides both worlds. You can do the same.
But when you prospect in different networks, in different social networks, especially if you're going after groups of people, the influencer tactic, in my opinion, provides a better kick, a better bang for your effort. Okay?
So let's talk about a few of these options.
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2 FINDING AND JOINING GROUPS (LINKEDIN & FACEBOOK)
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One is if you go to LinkedIn or Facebook.
This is not Facebook. No, I don't want to go to my business. Autocomplete. Craziness.
Okay. And we can look for roofers, groups.
And we have a few here. Okay? About 86,000 members. That's not a bad group. Roofers, roofing contractor, there's near me, United States, roofers needed.
Some of these might belong to marketing agencies. Some of these might belong to companies that are supplying companies. Some of them open it. Some of them are just networking, some of them are local, some of them are more national. Okay? Some of them are very strict. Some of them are more lenient when talking about marketing. But whatever the situation is, there are two ways of approaching a group like this.
One is obviously getting yourself invited and posting something that would raise interest or at least position you in a specific way, and then reaching out to different members of the community. Okay? I'll also show you how to do it in LinkedIn.
Another way is to chat with the admin of the group, explain the situation, and tell them what you want to do and you're willing to rev share with them. Okay? Both options are completely legitimate. You can always try the first option first.
LinkedIn is the same situation. You have groups in LinkedIn that you can join. These are my groups that I'm already a part of, like Atlanta Realtor Association, American Dentist Network, okay? Atlanta Legal Professional Network.
Now, even though many of them are being flooded by clicks, when the admin posts something, doesn't matter if it's Facebook or LinkedIn, everybody gets a message, including to their email notification. So getting tight with the admin has tremendous value.
Now, how do you get tight? You first join as a user and you post something interesting, and then you reach out to them and prompt them to try it, and then they get excited, and then you say, "Okay, let's talk." Right? Don't push too fast. Pull. Because why can you pull in this situation? Because all you want is to give stuff for free, right? You're not asking for anything. You're giving them a link so they can start for free. At least do the analysis and the growth plan for free, which is pretty insane as it is. Okay? So you don't need to push too much, but you do need to make sure that you're going after groups that are on the right niches that we want to go after. We talked about the niches. I'll recap on them again. Okay?
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3 THE LONG GROUP POST TEMPLATE
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Let's look at the content.
And obviously today, at the age of AI, it's not going to be a big deal for you to tweak it to make it personalized for you, and you have to. We can't have hundreds of members posting the same post all over the web. It's ridiculous and people will start catching up on it, especially if you guys are going after the same niches, right, and going after bigger cities and stuff like that. So you put it in whatever you're using, Gemini or Chat, you tell it to revise it, whatever you want, make it a bit more casual, make it more focused on this, on that, and you're good to go. Okay?
Now, here, let me read it out for you.
This is a long group message, which is fine for a group message, okay? Because you're posting an article. What you can also do, okay, is post it on a blog and share it on LinkedIn.
"Hey all, I have something important to share. I think it will make a lot of folks here happy." I'm positioning myself as like them. If they're roofers, I'm something related to roofing. It's vague. I might be a roofer, I might be a marketing manager for a roofing company, I might be an agency working with roofers, I might be a roofer influencer, I might be a marketer influencer in the roofing niche. I'm keeping it vague, but I'm talking like I'm one of them.
"All of us always look to land new clients, but how many discovery calls have you sat through just to get a simple quote or strategy? Not getting hard data answers like exactly how much it would cost to acquire a client, or when I will reach my revenue goal. There are many reasons why they can't deliver these numbers, but I'll get to that after I give you the big news.
Now, finally, we can get precise CAC, predictable revenue, and ROI before spending a dime on marketing or consultants." Okay? This is like the catchline, and see that I'm writing "we can," not "you can." This is not a me to you, this is an us situation.
"And even better, it takes five to 10 minutes."
This is the crescendo here for the first part.
"It's a new age marketing platform developed by the leading technological and marketing minds in the industry. It was recently launched but already went viral in the marketing community. This is not AI-generated fluff. You'll get real precision backed by hard data. One, you chat with it for a few minutes and provide some information about your business. Two, it does a full gap analysis between your current marketing efforts and potential. It analyzes your organic and paid efforts, conversion funnel, ROI, and more.
It's super personalized. For example, it knows how well your SEO or PPC efforts are, even how good your reviews are in comparison to your competitors without you telling it.
Three, it generates a 12-month growth plan with revenue projection, cost, ROI, and marketing services breakdown for every month. Find out exactly how much it would cost to bring in a client. No guesswork.
Four, if you want, it executes the entire thing for you.
And guess how much it costs to get this analysis and growth plan? A big fat zero. Yes, they only make money if you decide to execute it with them."
Here's the link. They only make money, not you. They only make money, right? If you decide to execute it with them.
"Like I mentioned, it's free and amazing, but before you use it, a few important pointers I learned when using it. Overall, it's extremely easy." This part would seem like it's not necessary for a sale, but it makes the entire thing more authentic. Okay? Like things that didn't work, lesson you learned using it.
"A few important pointers I learned when using it. Overall, it's extremely easy. It took me about three minutes to finish the discovery chat and about another six minutes for it to finalize the gap analysis and growth plan. However, I did run into one issue. It currently only works for businesses that have a website and a Google Business profile. They say," they say, right, "they'll be able to support businesses without a website or GBP by August. Outside of that, give it a good answer, and it will tell you exactly how it will reach your revenue goal.
BTW, there is an option to talk with them once you've passed the discovery chat. After you try it, please share your feedback." Okay?
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4 WHY USE "THEY" INSTEAD OF "I" / "WE"
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So you liked it? If you liked it, give me a thumbs up or a heart. If something is not clear I'm going to show you the short version in a second. Everybody likes it? Thumbs up, loves? Janet doesn't like it. Why not? Applause. Thank you. Janet gave me a thumbs down. The only thumbs down, from Janet.
Guy says, "Wow." Guy says, "Wow," and then he says, "Very sneaky."
Janet says, "See my question." Janet, I can't. There are hundreds of people here. Write the full question again and post it. I can't do in two halves.
"Why do you not use I rather than they? Just curious." I'm not sure I understand, Diane. Why do I not use what?
"Give us a link for the doc that you..." I will. I didn't give access to the doc yet, guys. You won't get access because I didn't give you access yet. So don't worry, you'll get access.
"Can you post your reference they rather than I?" Yes.
That's the question? Why do I do that? That's the positioning that I said initially. When going into groups, when you do one-to-one prospecting.
When you do one-to-one prospecting, you're the agency or the marketer or the platform owner, it doesn't matter, and you're inviting the user to use you to get a benefit. You can't position yourself, it's very hard to position yourself as something else. You can with a longer funnel. You can invite them to read an article you just wrote in LinkedIn about how roofers can now get precise marketing without spending a dime, and you share it with roofers, because you found this great finding. You can send those emails. You'll be hard-pressed to get attention, because people are very busy, and they see email as a business transactional mechanism.
Social networks are a hybrid. Even though LinkedIn is business-oriented, at the end of the day, it's still a social network. And groups, specifically niche groups, are a place where you have to be very careful not to be uber salesy. This is not a pitch fest, and you could not only get kicked off, but people will just ignore you.
So, everybody understands that they're there to make business. Everybody understands that they're going to get some pitches, but people also want to get value. And in general, always leaving a sales proposition with value is the best. Give them something, if you can. Always give something before you request something in return.
Now, why do I use they? I use they because I'm going into, or you guys are going into, a group. That group is a little community of people that we are not. They are roofers, or obviously, it could be also marketing managers in roofing companies, but they work in a roofing company, or they work in an HVAC company, or they belong to a healthcare system, or dentist, or insurance agencies. They have their niche. They're a guild. We're not. We're marketers. We're outsiders, and they get pitched all day long.
So, to be polite in the ecosystem that we're in, to pull rather than push, and also to help ourselves not getting discounted to begin with just because we call ourselves marketers, and immediately their head is going to, "This guy's going to pitch me on something." We position ourselves as like them. We don't really say we're roofers, or we don't really say we're HVACs, because we're not. And if our backs is against the wall, obviously, we'll be truthful and answer, "Yes, I'm a marketer working in the roofing niche. I found this amazing system. It's working amazingly well." We'll do some sort of switch there. But up to that point, we're part of them.
They are the people that invented the platform that we, the roofers, found, and it helped us so much, and they are awesome. Not me. I'm not selling you anything. They are great.
That's the position. I'm also a roofer, or I'm a marketing manager in the roofing industry, and I found this system and it's great, and I'm giving you a link to try it. It doesn't cost anything.
Now try it the other way. Try it with I, and everything flips in their mindset. If you go and say, "This is my system," or, "I'm a marketing agency, and I'm using this system to provide better marketing for roofers," it's legitimate. It's a statement, and you'll still have attention, to a degree, but it's already a sales proposition.
Rather than, "Hey, big news. I found something for us roofers that you can use for free and get a lot of value." They, the people who invented it.
Now, guys, this is not set in stone. We're marketers. We have different ways of going about it. Diane, you can take it and do it your way. Obviously, like I said initially...
Who is working on my doc right now? Anonymous Penguin. Okay. And now this thing went away. Good. He just copied it, whoever it was.
So you have your way, I'm sure it will work for you, and I'm going to show you more ways that do not use this approach, okay? Because like I said, there are many ways to market, but it's my firm belief that inside group ecosystems, this way is better than a straight blast. Even if you collaborate with the admin, it will be something like this from the admin. Okay?
You would say something like, "I was talking with one of our members, this and this, Diane, and she introduced me to this platform. I was blown away. Look at the marketing plan that I got. I wanted to share it with everybody. Guys, here's a free link. You can all use it." Okay? It's going to be something like that.
It can't be in these groups, I'm trying to sell you marketing. And when you send a direct email to somebody, obviously whatever you're writing, they know it's a solicitation.
Make sense, Dan? You can give me a thumbs up.
Okay, perfect.
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5 SOCIAL PROFILE & SHORT VERSION TEMPLATE
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Jan is asking, "Is a group from a personal profile?" For sure, why not? In LinkedIn, it's not really personal, right, to begin with. It's not personal. And in Facebook, you need to make a decision. You need to make a decision.
Now, if you're going social, keep your social up to date, right? Do some posts, write some things, have Gemini create three other articles out of the article that I'm going to send you, and add some images to it. And post it once in a while. Because all the work is done for you, your main job is to post. Is to prospect. Okay?
So let's go back here. Where is it? No. Here we go.
Now we have the short version, okay? The short version is just more punchy. I don't know if I need to read everything for you again, okay? But it's a bit more punchy and shorter. It's also not super short because it's meant to be like an exciting, unveiling post of a situation, but... And it has a few different changes. I think you guys can just read it afterwards and decide which one you like more. I really like them both in this situation.
And there is no wrong here because you post, you post again, especially if you post like this. Especially if you post something like next time, two days after, "Hey, guys, just wanted to follow up with an example because a lot of," you say, "A lot of people reached out to me, and want to follow up with an example of what I did." And you take a roofing company and you run a growth plan for it, and then you go to share here. For example, this is a roofing company, Bell Roof. Okay? And you go to share here, and you share this link with them, and you say, "This is the analysis," and you write a few words about it. And then you go to one of the growth plans. And you give them this link, and you say, "This is the growth plan. Here's this," and notice the lifetime ROI, notice this and notice this, and this is the information that I gave it in. And you turn it into something live that they fall in love with. And everything that you're doing is basically just sharing more information about the system. Okay?
And use these gold nuggets that I'm giving you because that's how you create the interaction. You start, and then you add a bit more, and then you can put another roofing company. Okay? And that's the way it's going to work. And then you reach out to the admin, and then you do a collaboration. That's how it works.
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6 TRANSITION TO AGENCY POSITIONING
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Let's switch now our focus for a second from influencer back to agency. Okay? I know we're almost an hour in. Let me ask you guys here in the chat, do you have brain energy for a different strategy? Or you prefer to do it next week because you also have tomorrow and... Yes, okay. You have time. Okay, cool. In any case, it's being recorded for those of you who don't.
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7 Q&A: REV SHARE WITH ADMINS
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James is asking, "What about rev share with admins?" For sure. Give them a rev share. Why not? 100%. But first lead with value, get them excited about it. Share some posts, share a growth plan in the specific niche that they're in. Most often than none, people who are opening these groups and are admins of these groups belong to that niche. They appreciate it. Okay?
Arturo is saying, "I don't have access to Growbotik." Arturo, then reach out to support. Go to help.growbotik.com and tell them.
Andrew is saying Growbotik doesn't work for non-US companies. It's true. Growbotik only works for US companies. When will it work for, excuse me, when will it work for other countries? English-speaking countries, so Canada, UK, Australia, I would say around September, October.
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8 HOW TO TRACK REVENUE SHARE
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How do we set up the rev share with the others? So there is no rev share set up inside the system. There is the affiliate, the referral hub. So if the referral hub is basically when we onboard them as an agency, and we pay you a commission for everything that they bring. So that can be an avenue, or you'll need to do it manually.
But if you have one admin, you can create a group, a price group here. You go to price group, and you can create as many as you want. So you can create a pricing group, you call it, roofers, LinkedIn, whatever their name is. Atlanta Real Estate Network. So you know you have... And you write a note for yourself, like, "This is a rev share with admin from whoever." And here you add the markup, maybe you add a little bit more, 60% markup. And now you make sure that the link that you send inside Atlanta is always from this link, okay? And you never use it for anybody else. You can create as many of these as you want.
So you know all the revenue coming from Atlanta Real Estate Network is coming from this link, and you know that the admin is using it. That's the link you gave to the admin. And that's a very easy way to track all the revenues coming from this link in the billing area. And then you know, okay, from the Atlanta Real Estate Network pricing, I made X amount of dollars this month, and I promised this guy 10%, and here we go.
The other option is the referral hub, where you send them the referral link, they become a member of Umbrella, and then you as an ambassador, because you join... I imagine you're a super agency, John, then you get 40% for their agency fee that they join the admin, and 40% from all the clients they bring on board. So that's a way to do it.
But then they have to become a super agency as well. Not a super agency. They need to become an agency, need to become a paying agency. 95 is the lowest tier, because they need to share growth plans with somebody. It's a bit more cumbersome, depending on the relationship you have with the admin. But those are the two options. I think the group pricing is very simple. It's a simple way, be it manually, but to track the channel from which you got the revenues from.
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9 WEBSITE TEMPLATE & AFFILIATE LINK UPDATE
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Okay. Umbrella member is getting a website. Yes, I started with that. You now have a website.
It's not here for me because in my demo account, but in yours you'll see it. In yours, you'll see it. I don't want to go into the admin because you'll see all the agencies. Maybe I can go in for one second and show you. I need to impersonate one of you.
Let's go to agency accounts. And Lauren, if you're here, I'm not disclosing any secret information. I just want to show the template everybody are getting. So I'm going to Lauren, and I'm switching to agency view, and I'm basically right now in her agency. I'm going to skip the different sections, and I'm going to settings, and you'll see marketing website. And like in Umbrella, you need to add a domain. Once you add it, this create a website button becomes alive, and then you can click it and it adds the website. It SSO's you into the website editor, and you can edit it and connect your domain. Okay?
So, yes. Thank you, Lauren.
People are asking about the affiliate link. The affiliate link does work, but there are some stuff missing. So I asked everybody to wait until the training with Barry tomorrow, and he should have everything ready for you, not only for the training, but also an update of the link. Right now, the link is taking people to a full pay and doesn't show the free plan option, the seven-day free trial with the three growth plans for free. And we really want that for you because that's the entrance to get people to try it, and the seven days is the squeeze to get them to upgrade. The seven days are the three plans. So that's definitely something we want you to have, and that should be ready tomorrow for Barry's training. Okay? But the link works. It's just less enticing without the free plan. Okay?
