Everybody to today's live, exciting Growbotik kickoff. This is the beginning of the new age that we promised some time ago. Guys, before we get into the demo and the Q&A and everything I want to update you on, let me know if you can hear me, if you can see me. Let me know who's in the house. Wow. So many people. It's so cool on the new GoToWebinar when you can see the emojis, like the thumbs up from everybody and the hearts. Give me some hearts, guys. Give me some hearts. Love it. I love it. Excellent. You can ignore that clock on the top. There is no time on this Webby today. I'm here with you to answer all your questions, and I really, really appreciate all the love. As you can see, there are a lot of people on this webinar today, a lot of people that have joined Growbotik, of course, and more and more people joining every day because this is the next thing, right? This is what's replacing everything. So we have Jeff from New York, from New Jersey. "Where do you find the emojis?" Valerie's asking. Where do we find the emojis, guys? Oh, there is a little hand to react on the bottom left side, and it has a little arrow, and you can do-- Like I just did applause, right? I can do a little heart here. I love it. Hello from-- Alex is also from New Jersey. Pamela, "Will this be taped and put in our dashboard?" There is no longer a dashboard. Big, big surprise. I'll show you what is there instead, and yes, this is taped. Phil is also calling from New Jersey. Alex is calling from Silicon Valley. Ted is calling from Tampa. Juanita is calling from-- Juanita. Diane is all hearts. Thank you, Diane. Kirsten is calling from Mexico. How are you, my friend? "You are loud and clear," says Keith. That's great. Cynthia is saying everything is good. Rhonda can hear me. Carl's calling from Canada. Okay, awesome. Wow, so many people. Guys, I'm sorry. Just so many people. So hello and welcome to everybody. Welcome to the kickoff call for Growbotik. Let me share my screen. Guys, give me a thumbs up if you can see my screen. Okay, awesome. How cool is that? Let me see if I can make myself smaller. I want the screen to be big, and I want me to be small. So how do I do that? I pin it. Okay, perfect.
So today we're going to talk about a lot of things. Later today, we're going to release autonomous, release Growbotik to everybody. I'm going to talk about that in a second as well, how the release is going to be. But today, what I want to focus on, what I really want to focus on, is take you into the platform. There are important ways we need to use the platform right now, and a lot of things that are coming up, a lot of features that are coming up, that are going to make it more and more usable for more and more businesses. But there is a bit strict way in how to use the platform right now, a bit stricter, that I want to take you through. I want to take you through what you need to do initially when you log in. And then I want to take you through the platform and talk about the different areas and go through some Q&A.
But before we do anything, let's just for a second, make sure that everybody is aware of this. Okay? This is our weekly training. Right now, you're going to see the next two weeks. It's probably going to drop from three to two sessions in a month or so. And the two sessions that are going to remain are usually, probably Tuesdays and Thursdays. So prospecting and closing, we're going to have a live session every week that is basically focused on getting you guys more clients with Growbotik. The second is every Thursday, we're going to have a call-- You're going to have a call with Tom and Eyal. Eyal is my founding partner and CTO. Tom is the head of customer service. I think a lot of you know him, those of you who've been with Umbrella for a long time. And that time, that call is basically to talk about features, to talk about bugs, to talk about issues. Obviously, you have support all the time as usual. But in addition to that, if you want to show up for office hours of product and tech every Thursday, I think that's ideal because you can go live, you can get on calls, you can share screen, they can share screen, and also just to get up to date with new features and new things. So that's going to happen every week. And for the next month, we also have Wednesdays, where Barry is going to deliver every Wednesday, training on how to increase your referral base. Now, obviously, we're all here to get more clients. We want to onboard hundreds of SMBs and generate a lot of money with that. But I also know a lot of you guys are into affiliate marketing, are into referrals, and Barry's the king of that. So how to get partners that you can give them your link, and how to do kind of rev share and deals on that, and get a lot of passive income, if you will, from other agencies and other influencers while you grow your own client base. So Tuesdays with me on prospecting to businesses, Wednesdays with Barry on referrals, and Thursday with Eyal and Tom on everything product and support. And I think with those three sessions every week, and support and the chat, you'll be covered. You'll get a full wrapper of knowledge and services and everything that you need.
Let's see what we have. Okay. Let me start the training, and then we'll do Q&A on a section-by-section basis. Why? Because you're a lot of people here, hundreds on this training, and we only got started with this a week ago. And everybody has their own thing that they want to talk about. Some commercial, some tech, some product. So let's start with just going through the training and go section by section, and you ask questions about that section, and then at the end, we can do kind of an open any question, ask anything that you want if we haven't covered everything thus far. Final thing before we get started with the training. I want to talk about the release. Release is going to start today at 12:00 PM Pacific, but it's going to take about 24 hours to release to everybody. So some of you will get it today. Some of you would get it by 12:00 PM tomorrow. I imagine most of you are going to get it today. The reason we're staging it is because really a lot of people have joined, and we don't want to overload the system immediately because the first thing when you get access to these systems is you're going to start running analysis, and you're going to start running growth plans, which I want you to do. I love it. But imagine hundreds of people at the same time running analysis, which is so resource intensive on the system. We don't want it to slow down for you guys and create a bad experience. So we're just going to stage the release over 24 hours, so you'll get it today and tops tomorrow morning. Guys, give me a big ready in the chat box. Give me a big thumbs up in the emojis if you're ready to get started with the training. I'm going to wait for everybody to give me a... Hearts are good as well. Give me some hearts. I love it. Thumbs, hearts. Yes, I'm going to put one as well. Let's do a heart and a thumbs up. Love it. Okay, guys, let's get cracking.
So right now, what you're seeing is your dashboard. This is the agency dashboard. I, of course, have ran many growth plans already. When you're going to come in here, I'm going to welcome you with a little pop-up, four, five-minute video for each of these sections that is going to give you a little bit of information in addition to what we're sharing now, with some key points on each section and the first things that you need to do. So the dashboard and the growth plan is pretty much the same right now. It shows you everything that you're running. The business account is when a client already... Excuse me, I'm on minimal view. You will see more columns like created date and phone number and such. But this is when somebody already ran a growth plan, and you can go in and impersonate that person. So I can go into this company, and I can switch to a business view, and I can see what they have. Now, they don't have anything because this was a test run, but that's the main thing you have here. This is extremely important. Why? Because once you go to the business account, you can watch all their leads, listen to the calls, you can see the reports, you can see how many leads were generated from what, and it's an easy way to go in and manage the different clients if you need to manage anything.
Products. Each of these sections has its own video, like I told you. Products is where you see the different products that are integrated right now into Growbotik. More products will be released, and you'll see them here. Each of these products, a lot of you, I think, know a lot of these products from Umbrella. Each of these products, you can go in, you can read a little bit about them. A lot of these products have an explainer video. What does this product do? Has pricing, features, timeline of how many days till initial traction, estimated days to full traction. And this is for you to get to know what Growbotik can do. Obviously, Growbotik analyzes the business, understands what it needs to do, then it creates a growth plan. We're going to get into that in a second. But at the end of the day, it creates the growth plan and executes based on the services it can execute and manage. And right now, these are the services. So when a business is going to call you, potentially from a growth plan, or you want to present it to a client, you should know a little bit about what is it that we can fulfill, what is it that we can do, and we can do a lot. Okay? A lot.
So in the realms of organic, we have GEO, which is AI search. Searching on Gemini, searching on ChatGPT, AIO, which is the search that you do on Google, and then you see that big AI overview. That's where the AIO.
Tracking is basically a tracking park. We track everything. We track all the leads. We record all the calls. We track all the form leads on landing pages and websites. We take care of it. We do the pixilation, the pixels on the different venues. Everything we take care of.
AI voice agent. Businesses lose a tremendous amount of clients because they are late to get the leads. Why are they late to get the leads? They didn't answer the phone. They're on the field. They're working. They're on a call with a different client. They didn't answer the phone, and it takes them time to get back to that person, if that person even left a voicemail. With AI voice agent, that again, full fulfillment is done for you, including integration to the business's CRM, including connecting to their main phone number. If they don't answer after X amount of rings that they decide, the default is six, AI voice agent answers, and AI voice agent is responsible to making sure that lead is baked, that lead has the information that it needs, and that lead is we'll know that it will be followed on with immediately either booked or that message will be sent via email directly to the business owner to make sure they get back to that lead. Okay?
People are asking if setup fee is shown in the wholesale prices. Yes, setup fee is shown in the wholesale prices. CRM Hub One. So there are two types of CRM services that Growbotik manages. One is they have a CRM. If they have a CRM, we usually have a product called automated CRM workflows, where we go in and we do a workflow that is designed to, most of the time, either follow up with leads or create reviews, meaning it goes directly into the growth plan. The growth plan, the Growbotik decides what it is. Right now, imagine it as hours of integration. Hours of CRM integration. Don't even think about it as a specific product. It might not be needed. Growbotik might decide it's not needed. But it's always needed if the business has a CRM, because, for example, if they have a CRM and they don't have enough reviews and we're doing a review campaign for them, we want automated reviews going out after a client has purchased. How do you know if a client purchased? Only with their CRM. So that is also being done by Growbotik. CRM Hub One is kind of our default to a CRM. If they don't have a CRM, we just give them a free CRM Hub One. Okay?
Wholesale 50, and there is 100% markup here as an example. I don't know if you guys saw. These are like 100% markup examples. We'll go into markup in a second, and you'll see the real pricing. The real prices you'll see here, these are also real prices, but here you'll see the actual markup that you have decided on.
We have AI chatbot, which is critical for increasing website conversion.
Facebook awareness campaigns, which are bundled almost always with Google PPC ads to reduce cost of leads. Both of them are managed by Growbotik.
Business listings, you guys know what it is. But if you don't, it's basically disseminating the business information across 80 leading search engines and websites to get clear signals into search engines and to make sure all the information is out there all the time. Like when somebody's searching for you and find your Google business profile, and they see images and they see rich information and they see the right times and the information about your business.
Reviews is generating more reviews for the business, critical.
SEO, basically pay per result. SEO will get them on the first page of Google for keywords that Growbotik decides that business should have.
Google Local Service ads, this is an amazing solution. Local service ads are great ads. The problem is it's very hard to get a lot of them, so they usually come in as a supplement to PPC.
Near Me SEO, four-mile radius around the business, we want to dominate best buyers.
Website accessibility, website conversion. Website conversion is actually two products. They don't know this, but from a client perspective, the client can come in and say... Excuse me. We're going to run an analysis for the client. Let's just to show you guys an example. We run an analysis for the client, and we did a website conversion analysis for them. And in that website conversion analysis, we are ranking different things. We are scoring different things. Excuse me. Some things can be fixed on the existing website. In that situation, the website conversion turns into a product where we actually go into an existing website and fix it to make it better optimized.
The Growbotik can make a decision that the website is so bad that we just create a new website. This generally happens when graphic appeal and structure get very, very low scores. Okay? Because it's quite easy to add CTAs, but if you don't have social proof badges on the website and your graphic is bad, and your structure is bad, then we can't fix your structure, and especially we can't fix your graphics on an existing website. We'll need to do new graphics. If we're already doing new graphics, we're just going to generate a better website for you from scratch, which is going to cost you less than all the fixes. So while you don't see it, website conversion basically means we're going to do whatever it takes to make sure that website converts better, whether it's fixing the existing website, if that's the easy road, or creating a new website, if that's the easier road. Okay?
Before I move on to pricing section, which is going to tell us everything that we need to know about how do you price everything, what are wholesales, what are retails, how do you determine those? Is everything clear about products? And if not, please ask a question in chat. I'm getting a ton of thumbs up. Alex is asking, "What if the website is hosted elsewhere?" No problem. Part of what Growbotik does is communicate with the business, asking for backend access to their website. No problem at all. Remember, we need backend access to almost everything that we do. SEO, backend access. We can't optimize a website without access to the website. Tracking, we can't add a pixel to the website without backend access to the website. So Growbotik is going to ask the user for access to the website. I'm going to show you how it works when we get to that section. "The price of Neary is way higher on your screen than what we currently pay." You are seeing the markup. I'll show you in a second how much it really costs in the pricing section. "What do we do text and email in the CRM as speed to lead and outbound AL calling for speed to lead?" Do we do text and email in the CRM as speed to lead? Yes, we do. We do AI gent almost always, and we do speed to lead, on a CRM level as well. I think Itamar skipped PPC. Yes, it did. I see a few questions about SPO. I'll talk about it in a second. There was page two products. Did you show it yet? I did. It shows how much attention you're how much focus you have. Yes, of course I did. Here. Okay, the PPC is different from big one. We just came out with... What you're talking about is not PPC, Ryan, what you're talking about is SPO. We'll talk about that. Can we sell products and services as just one offer, or is it a full package? Right now, it's a full package. It's basically what Growbotik is deciding.
"Are there email capabilities?" There are no email capabilities right now in Growbotik. You know what? Let me talk about that for a second. Why don't we have email capabilities? Growbotik needs to understand, and I'll talk about SPO as well, because I see a lot of you asking about SPO. Why don't we have emails in the system? The core function of Growbotik, what is so hard to do, a lot of things are hard to do in Growbotik, but what is extremely hard to do is know in advance what are the results of your efforts are going to be when you're doing holistic marketing with different businesses in different niches, with different cost of acquisition, with different clientele, with different marketing statuses. And somehow you need to tell them, "Look, in three months, I could generate X amount of clients for you." Now, you can be marginally wrong, 10%, even 20%, but you need to be there. That's extremely hard to do, especially if you're talking about multi-services. If you just did SEO, you could probably tell them, if you have done SEO for 10 years, you could probably tell any business that comes to you, "I can get your business on this keyword within six months," let's say, seven months, eight months. But that's not what we're trying to say. The business comes to us with the goal. They say, "I want to generate another $100,000." We are going to tell them what's going to happen in months two, month three, month four, and so on. And to do that, we have to work with services that we can predict the result based on eitherOur years of thousands of campaigns, usually a combination of our years of thousands of campaigns, very sophisticated algorithms that we developed. Third-party APIs that we're using for data, like knowing what the search volume is for a specific keyword, or knowing what's the current ranking of a business on Gemini. What's a CPC cost for that specific business for these specific keywords, knowing how to generate those keywords. A lot of data, sophisticated calculations, and APIs that are being used. But at the core of it, if the service is unpredictable, Growbotik has a very hard time in using it to achieve the goal. So we're thinking is in the future, we'll have other products like email, but email would have a soft weighted average on how much it donates to the average package. It would say 80% certainty or 60% certainty instead of 90% certainty. Why is that? Because think about what email marketing can we do. Most local service businesses don't do cold emails. It's not B2B. What they do is emailing to their existing clientele. So they have been around for a few years. They have clienteles that have bought from them from the past, or some that have not bought, they're just leads, and they can do 4th of July email campaign. That campaign could be super effective, but we have no idea what the effectiveness rate of that campaign could be. We have no historical data. It's an internal mechanism that the business does. Even if a third-party company is running it for them, we can't say that because this lawyer is generating this result with their internal campaigns, this lawyer will do the same. Excuse me, a lawyer is not a good example, but let's say a beauty salon on the 4th of July special. So it's a very hard-to-predict product. The results are very hard to predict, almost impossible. On the flip side, you're saying correctly, email marketing is an existing product of the business package, and it's a useful product, an important product. So we just need a way to chime it into the Growbotik experience, and we will, but it wasn't our first mission. Our first mission was to do this. Our first mission was to tell the client, "Look, we're going to create a million dollars a year for you. This is what it's going to cost. This is exactly what we're going to do for you. This is what's going to happen every month. Do you want us to execute it?" And all of this is backed by real data of analyzing the business itself. This is extremely hard, and the other thing is extremely hard, but it all comes together into one purpose. You give us a number, we'll tell you what you need to do and how much time and what's the budget to get there, and then we'll do it for you. That was mission one. And as we go, we'll add more services to it. Now, remember, you can always add more services to it yourself if you want. Email marketing is a great example of something you can run for a business in parallel with what Growbotik does for a business. It will only add to what the business is generating. We just don't know how much. So I hope that's clear and give you some sort of window, not only to email, but to other products you might be thinking about that we should add, and we will add.
Let's talk about SBO for a second because a lot of you have SBO. It's an amazing product, and I want to talk a little bit about why it's not in Growbotik right now. We do not have enough data. It's not like PPC or SEO, it's not like conversion widgets. A lot of things we've been doing for many years, and things like SEO and PPC have been in the industry for 20 years. These are things that have a tremendous amount of data on. With SBO, we're going back, not exactly, but a little bit to what I said about email, but more closer to Google local service ads because... And that's why I think we will add SBO, but it wasn't mission one. Like Google service ads, we can get traffic from SBO. We can estimate plus, minus what traffic is going to be, but our estimations rely on one provider. It's not industry standard. We have no way of cross-checking it with any API, and we're hoping for the best. Now, this is an okay scenario when you go to a business and you tell them, "Look, it's pay per result. If we're not getting 200 clicks, we'll get 200 clicks." That's fine, because you sold clicks. Growbotik doesn't sell clicks. Growbotik sells revenues. It sells an output, an end output. So the Growbotik mind, the Growbotik engine needs to know, "I can generate X amount of clients from this service every month." And if it can't know that, then it's very hard for him to work. What we will do is, I think we'll add it like Google Local service ads. Google Local services is a soft supplemental product. Obviously, there is more information about Google service ads and SBO out there, but it's also a soft supplemental solution. We are not relying on it to deliver the result. We are fortifying the fact that we'll reach the result by adding this as well on a small budget. We're not relying on it. We won't promise Kessler, this company, we won't promise them another $100,000 a month in a few months from now reliant on local service ads. We'll know would be easier for us to 100% hit our target with implementing some sort of budget on that. But we also know that LSA is unpredictable. Kessler Suleimani is in family law. It's not the most competitive law niche, but there is still competition, and there is a very limited amount of LSA leads that you can buy, and everybody are fighting for them. And obviously the system doesn't want to overpay, right? So we're saying a little budget, we'll take, we'll put there, but we're not relying on it. I think we're going to do the same with SPO. That is the explanation why SPO is not here right now, and why it will be in the near future. Okay? Guys, all the SPO folks, give me a thumbs up if you got the explanation. Okay, 100%. Excellent.
And for those of you who don't know what SPO is, SPO is a very cool program where we take over the autocomplete of the search results. So when somebody is searching, for example, somebody's going to search for this client, for example, if they would search family law Atlanta, it would autocomplete in the search box, like right here, it would autocomplete Kessler Suleimani, LLC, and then people will just click the autocomplete, and they will get to a full listing page, and from there, they get to the website. And the client is only paying for actual visitors to their website, like Google PPC. But instead of costing, in the case of Kessler, easily 50 to $100 a click, it's going to be a buck and a half. And the margins are huge. So it's a very interesting, lucrative solution. We just need to find a way to put it in what we're trying to achieve with Growbotik. Okay.
Let's move on, because otherwise we'll all be stuck here for three hours, which some of you are okay with, but I know some of you are not, so I'm trying to be respectful of everybody's time, and we haven't even gone through a full analysis yet. So let's go through pricing. This is very important. In pricing, when you go in, you will already see default pricing, and you can create your own pricing groups. You'll see wholesale prices here and retail prices here. You decide how much it is, okay? Some services have a bit more sophisticated structure to them, so they might have several lines, or they might have, like in this situation, 400 to 1,300. It's how much PPC management fee is being charged depending on the budget.
Here, for example, Near Me SEO has a one-time fee for setup and a monthly fee. So you'll see two lines, okay?
And what you would do is you would go to create pricing group, and you would create a new plan, okay? Let's call it VIP group. And let's say we want to give VIP groups 40% margin, right? 40% markup. And we add here 40%, and we click Create group.
Now, as you can see, this is 110, this is 154, this is 150, this is 210. Just added 40%.
But like in the case of SPO example, or in the case of Yext, which is business listings, some services, you can actually do a higher multiplier. So you go here, and you can control the multiplier of a specific service, okay?
So for example, AI voice agent has a price per minute, so every minute it's talking to a prospect instead of the business is $0.20. It has a flat fee for three concurrent calls that I wouldn't touch, and it has a one-time setup fee. You can say, "You know what? Instead of charging $0.28, this can really add up. I want to charge $0.35." And you set the markup, and now everybody has 40%, all the services, except for this. This has 75%.
Now, as you can see here, I have something with 20%, something with 75%, something with 50%, a pricing group with 50%, and a pricing group with 40%. I create as many pricing groups as I want. And I can also turn them into the default pricing group.
And each group has a link here. This is the chat link. This is the link that you're sending to your end client, your prospect, or client. The journey they're going to go through by going through the chat and creating this analysis and getting to this CAC page and finishing with a specific growth plan all the calculations that the system is doing, evaluating the cap, pricing, the budget, all these numbers here are all dependent on the chat link that you used. You use the chat link that has these prices. So the system, when trying to reach the 100,000 goal or the 200,000 goal a month, will know that whatever it's doing, these are the costs that it has to charge for the different services that it's using.
If you're going to use this link, you'll see that it's providing a different result because the costs are going to be higher. This is a 50% markup. This is a 40% markup. If you use a 75% markup, obviously, you'll see the cost of the same growth plan is going to be even higher, almost twice as this one, because services are more expensive. Right?
That's how it works. So be very cautious about the links that you're sending, and don't be confused, especially if you're adding more teammates, which you can do in the settings. Guide them on this so they won't send to prospects, I don't know, test things that you've done with a $1,000 markup or things that have 10% markup on them. So whatever link you're going to use, that's the result the user is going to get. That is baking the pricing into the... And also the execution goes all the way into fulfillment.
If pricing is clear, give me a thumbs up and a few hearts. If it's not, ask a question. Okay. A thousand thumbs. Love it. Give me a few more hearts. I'm going to add a heart. I love you guys. Here you go. Love it. Okay, Eric, instead of saying not clear, just tell me what is not clear, because I kind of covered a lot of things. So tell me what wasn't clear in pricing. Larry's asking, "Is this being recorded?" Yes, it is. "How do we decide which group to use?" Okay, great question. I think what you're trying to ask is how do you decide what markup you should use? In general, follow the rule of thumb that Umbrella was always talking about. 100% is great. You want to go safer, go 50%, still very high margins. You want to go a bit more, 150%. I wouldn't go more than that. And also, it depends on the services. If you're going flat out and you're not going to optimize different services, I think 50% to 75% would be great. If you're starting to optimize services, some services you can even go 300%. So, to keep it simple for you, go 75% if you're not sure. Okay? Marco is asking, "If I put a 0% markup, is it possible for our own use?" Of course. If you're buying the services for yourself, definitely don't include the markup. Right. "Can we change pricing after they ran the growth plan?" You cannot. You can't change pricing. What you can do is you can send them another link. You can change pricing, actually. You can change pricing, excuse me. There is a console just for agencies in the growth plan, which allows you to switch pricing plans. But you'll be hard-pressed to do that after the user already saw the prices. Imagine you as a customer getting here, looking at this yearly budget, $116,000. You're going to your partners, you're talking with them. You see these numbers. You're running for yourself this amount of PPC, this, this, this. You're saving it. You click Share. You share it with some people that you trust, and then you get on a call, he gets on a call with you a day after, you tell him it's $200,000 a year instead of $100,000. I don't think it's going to go well. So even though you technically can, it's not a problem. I don't think you should run into any mistakes because it's super easy to send a person the right link. You just make sure that you write specifically. It always says the markup, right? And if you need, you can add a little note for yourself. This is just for lawyers. This is just for small businesses. This is just for that. And you just make sure that you send them the right link.
Larry's asking, "What does optimizing services mean?" So you probably meaning optimizing services, website optimization? Site accessibility. Where is optimize? If you mean this, website conversion is basically either fixing a website to increase the website conversion, adding better CTAs, changing copy, especially in the hero section, adding some social proof, or creating a new website that is better converting than what they have today. There are some services we can't build a landing page for. SEO would always go to a website, right? So if we're doing SEO for a business and their website is not optimized for conversions, I'm not even talking about SEO optimization, not optimized for conversions, we're losing a lot of money after actually generating traffic for them, which is very sad. So conversion optimization is a very big part of what Growbotik does. See a few more questions on this section, then move forward. "50% great. Also consider we can attain them for consecutive years." Completely. Also consider the fact that you're not really putting any effort into it, right? It's mainly done for you.
I'm seeing a few questions from you, Rick. Can you just boil it down to one question? Because it's tough for me to go in between. "What if the client wants to raise the budget mid-year or mid-plan?" We can do that. We'll talk about it in a different session. That's already an active client. It's in their account, but we can do that. "Can you adjust price by dollar amount instead of percentage?" I never tried. Let me see. No, you have to do the percentage. "We don't have one of the services through Umbrella, do we still get access through Growbotik to add them manually? I understand it's not part of the growth plan, it's just that this was advertised." No. Whatever you have in Umbrella, so Growbotik right now doesn't support one-off sales. Growbotik supports the growth plan. There is a trick to get one-off sales, which is create a growth plan and then taking off all the services and basically selling one service. It's kind of a workaround that I'll show you, but that's the best workaround that it can do. Right now it doesn't know how to sell one-time services because it was built to what? It was built to hit targets, right? And selling a service would not hit targets. Selling a service is something you can do through Umbrella, and whatever you have in Umbrella today, that's going to stay open for you for free. So if you already have SPO, some services that do not exist in Growbotik, you keep them, and we're not closing Umbrella down, okay? So as long as you're paying for Growbotik, you have your Umbrella thing as well, and these things will merge. So we will allow you to sell one service through Umbrella, but again, it wasn't the focus of Growbotik. Excuse me, through Growbotik, but it wasn't the focus of Growbotik to begin with. The main thing about Growbotik is hitting the goals, and that's what we wanted to bring to the world right now. Okay? But you still have everything that you need from Umbrella is there.
Just a second. There are so many questions, and I'm sorry if I'm not getting to everything, because I also want to take you through what we need to go through today before you get access, and you'll know what to do. "How often do we pay?" It depends on the plan that you joined. If you join a monthly plan, then you pay monthly. If you join a yearly plan, then you pay yearly. "Do we have Growbotik? We don't need to renew Umbrella Platinum." That's correct, Peter. Unless you want to renew it because you currently want to sell all these things as a standalone. No, you don't need to renew it. Excuse me. You don't need to renew it. I'm sorry. I take it back. You don't need to renew anything. Whatever you have now, as long as you have your Growbotik subscription, you don't need to renew. It will stay yours. You don't need to pay for it in addition. Okay? You're enjoying both worlds by paying just for Growbotik.
Yeah, because like Barry said in the webinar, this is the beginning of merging worlds, right? In a year, less, by the end of the year, everything that Umbrella used to be will be in Growbotik and much, much more. So, yes.
Okay, guys, let's cover a few more things, okay? Because otherwise, we're 50 minutes into it almost, and we're still in the agency side of things. Settings, uber super important. Uber super. So everybody pay attention. From all the things that you've saw up until now, this is probably the first thing that you need to visit. This is the first section that you need to visit before sending anybody your first chat link for a growth plan. Okay? So-Your company name, the agency automatically opens under the person name who joined the program. So, Itamar Shafir joined Growbotik. You'll log in today or tomorrow, you'll see your company name is your name. Then your logo, you need to update it.
Your logo doesn't only appear on the system. Remember, the system has email notifications. Just as an example, when somebody creates a growth plan, not only do we show them the growth plan immediately, but we send them an email that says, "Your growth plan has been completed. Here are highlights of stats. Click to view it." Why? Sometimes it takes a little bit longer to finish the analysis. We tell people we'll send them an email, they don't need to wait, and we send them that email. Sometimes they watch it, close it, and want to get back to it but don't remember how. So now, it's in their email. So your logo appears, and your company name appears in those emails as well.
Talk to a human. This is this. Okay? It's click to call and here is click to book a call. If you don't have anything here, this would not exist, this button.
And it's very sad if this button doesn't exist, because this button is going to be a big seller for you. This is going to be a big seller. Because, I think I said it on the Webby as well. People put a lot of trust in agents and in AI and in systems, but up to a certain point. There is a certain point where I purposely lowered it to the lower plan. There is a certain point when they see a number like $23,000 a year or $100,000 a year, or even, $1,500 a month. Okay? Where they say, "I love it, but I need to talk with the person behind this. I need to validate there is somebody there if I need them." We're all like that right now. It's very hard for people with meaningful sums of money to trust machines net. And that's why almost nobody sells online things that cost tens of thousands of dollars and expect for people to just buy them. It's usually a lead gen situation, with the exception of some commodities. Cars and stuff like that where you know exactly what you're buying or those things. But usually, things that cost $20,000 to $100,000, you at least want to validate this is a legitimate business. Who am I paying? I'm obviously not paying a machine, I'm paying somebody.
And that's why more people, in my opinion, will click talk to a human than start execution by themselves. But that's a great thing for you because that means that a person that went through this, read all these things, went through an analysis of their ads, was impressed with everything that they saw, went into the marketing plan, chose whatever they want to choose. We have here fastest way to results, to goal, most cost-effective way to goal, cheapest way to goal. Chose it and read it, and then decided that it's interesting enough and good enough to talk to you about it. So at that point, they're validating. It's not an open-ended conversation where they're like, "Hey, you said you can get me some leads, so what do you do?" It's not the call. It's like, "I'm baked. I'm interested. Let's talk business." And that's a great call.
Now, we're not going to cover it today, but remember, you have a service where you can have the Umbrella team, which is now transitioning into the Growbotik team, to make these sales calls for you. So instead of putting your own number and your own book calendar, you're going to put our sales team number and our sales team book calendar, and they'll close the sales for you, go through the marketing plan with the business and close the sale, take their credit card, and make sure that business starts the execution, all of course under your brand and not the Growbotik brand. Okay? And this is a pretty serious thing. It's a great service.
And we'll talk about what it's going to cost you. It's not going to cost you monthly. It just has a commission cost that we need to pay the sales team. So every time they sell a marketing plan for you, they get a commission for that. Yeah, a lot of love for that. A lot of hearts, a lot of thumbs up. Major service. I know a lot of you really appreciate it. I appreciate these services because we're busy, we don't always have a sales team. We don't want to be in a situation where we have a book call on our calendar, but we need to go do something for the family. Now we lost somebody who can pay us $50,000. We want to have professionals handling our calls, but we don't want to keep a salesperson in full time for a few leads a month. Yeah. Eliana is saying, "So awesome." Yeah. Tony says, "Commission to sales seem very fair." Yeah, of course. If they're making the sales for you, at least commission, I think, is super fair. And I knew you were going to value that service. We're going to talk about it. We can't cover everything in one go. It deserves its own session together with the sales team. But obviously, we're going to have sessions every week, so that's not going to be a problem.
But going back to this example, I would very much recommend this is a must, and this here, even in the meantime, even if you're not using the sales team, you got to have this here because people are going to want to talk to you. So instead of going back and forth on an email, put whatever you need to put here to get on a call with them.
Integrations. There is no way to make a sale without connecting your Stripe. Okay? So we open your ability to actually send chat links and have people create their growth plans, but there won't be an execution button here before Stripe is connected. Because if they click execution and try to pay, there will be nothing to collect the money, right?
So take into consideration that you can start sending it to businesses as lead gen. If you want, you can create them also. Don't forget, you can create growth plans yourself and just share them with businesses by using the share copy plan link. The difference between the share copy plan link and this link is this link requires login. Why do we want login? Because when the user goes through chat, chats, chats, chats. When he finishes the chat and clicks start my analysis or go to my marketing plan, we pop up a login window, and then we harvest their lead information so you guys can follow up with them, and we don't let them move on to the analysis without logging into the system and becoming a user for you. So this button allows you and them to share it with other people that are not logged into the system. It's kind of a permalink. Even in incognito you can see it. But as you can see, it shares only that page. So it doesn't share the three plans. It doesn't share the analysis. You can't execute it. It shares only what was on that page. You have a similar button for analysis here, and this would only share analysis. Okay.
White label. You're automatically on gray label. Gray label is called MPlannerPro. MPlannerPro is a domain we bought and a website we put there that is not taking anybody anywhere. It's a dead brand, and it's there only so you won't be sidestepped and people go work directly with Growbotik. Okay? Even though the Growbotik website is agency-facing and not end business-facing, we decided it's easier and best to just hide the Growbotik brand and for you to have the MPlanner. All your emails and all your notifications will go through MPlannerPro until you change it to your custom domain.
Invoice configuration, obviously critical. The minute you're planning on selling, the minute you connect your Stripe, make sure that all these things are set up. Company name, invoice and phone number, invoice email, registration.
Remember, your Stripe is connected, so money's flowing directly to your bank account. If somebody has a problem, you want them to immediately give you a call. You want them to send you an email, right? You don't want to be in a situation... Because we cover all communication related to fulfillment, and we can answer questions related to fulfillment on your behalf, but we don't know your agreement with them. Maybe they sign up for six months and now they want to bail. Maybe they're doing a dis... We don't know why. We don't know what you told them. So anything related to money, if the customer wants to talk to you about a bill that was made or not made, or they think exaggerated or whatever it is, even though the system is billing according to the growth plan, you need to make sure they have your number. Maybe they have a hard month. Maybe they want to pause for a month. Who knows? Okay?
Number and email are very important here. Any additional information that you want to add. You can add a VA if you have one. You can add other things. Tax configuration and terms and condition links.
Terms and condition. We have for you in the... Not here, excuse me. In your knowledge base, we have a link to a template terms of service. I hope it's already there. It should be here.
Why am I doing it this way? Terms and conditions. It's not here. It will be here. A template for the terms and conditions. We obviously are not lawyers. You need to review it, take it as is, and add your own information to it. But why do I suggest that you use it as your main template? Because there are a lot of services that Growbotik is providing. Many of them are performance services, and there are template boilerplate disclaimers that we need to have there to protect you that every agency is using today. It's not something that Growbotik is doing.
Give you an example. We're doing SEO for the business. The business is expecting to get better rankings. Something happens, and the rankings drop. Okay? Businesses can come in and say, "Hey, you've created an issue for my company that have hurt me financially, and you need to compensate me." Okay? I'm talking to you from two decades of experience in this, and every SEO company has this amount of disclaimers, and you need to have a very clear message in the terms and conditions that says that we are working with Google, we are doing our best effort, we're using industry practice services, and we're not responsible for these and these situations if they happen. And it needs to be in the terms and conditions that they agree on when they make the purchase. Okay? So we have already written that for you in the terms of services templates, and for some reason, it's not there, and I'll make sure it's there. Give me just one second, and I'll right now write Tom that was supposed to put it there.
Okay.
Because it was already supposed to be there, so I just want to make sure it is.
Okay. "Need Facebook disclosure too." We have everything. We have all the disclosures for them in the TNC for all the services. We have ADA compliance, I see Gail is asking. ADA compliance is one of the services. It's called website accessibility.
Mark is asking about ICP for Growbotik. Great question. It's not exactly the right moment, but I want to answer it, because ICPs are very important. ICP is the persona we want to go after. Right now, the best persona to go after for Growbotik is, by far, local service businesses with high tickets. The higher the ticket, the better the plan looks, the better ROI we're providing. This is not an invention of Growbotik. This is true for most local agencies and the people they want to go after. The second ICP would be local businesses that have a lower ticket. We still create an amazing result for them. It's just that sometimes they have a really low ticket, most of the ROIs coming in, the CLV, meaning their lifetime value, in less than the first 30 days and definitely not in the first year. So it's a little bit of a different conversation.
So an example of an ICP, an example of a local service business that has a high front load cost would be an attorney, any type of attorney. Doesn't matter if it's PI attorney that can go to tens of thousands. It could be a divorce attorney that charges between 15 to $100,000. It could be a family attorney. But it can also be a cosmetic surgeon. It could be HVAC installation, $7,000 and going up. It could be roofing, $10,000, $12,000 installation and going up. A lot of those services obviously have lower cost services as well. You can find roofer that also has gutter cleaning. You can find lawyers that start from $5,000 or a $1,000 consultation call. But in general, go after these types of services.
Then you have lower ticket type local service businesses that have a very long horizon, so their CLV is high.Just as an example, the famous dentist. Some people go to their first visit to their dentist would be for implants, which is very expensive, or for veneers, which is very expensive. But many people, their first introduction to a dentist would be a cavity. Would be pulling a wisdom tooth, and those things are not very expensive, a few hundred dollars. But then over the years, people tend to stay with the dentist for a very long time, and there is no way to escape it. As you go through the years, more things happen to your teeth. And depending on your genetics and how well you keep them, but it happens. So, the dentist knows and we know that he's going to make much more money with you. And the system also knows the approximated CLV of a dentist in a specific area. And then it creates an horizon and says, "Okay, initial average ticket when they came in, $300. They pay me $300." But I also see they're on a seven-year horizon with about 800 additional follow-up payment a year, kind of amortized on a yearly basis. And I already know how much this client is going to be worth in their lifetime, a year from now, two years from now, three years from now, on average.
So, with those kind of businesses, when we have a discussion with them, they either go for the cheaper plan, which is mostly organic traffic based, but then it takes them a long time to reach their goal, and sometimes if their organic is already good, they have no choice but to go with the paid. And then the CPA is a bit higher. But almost in all situations, their CLV, their customer lifetime value, is much higher than their CPA in any case. And then the system tells you, "Okay, you're going to hit your goal in X amount of month, with this spend, this is the budget, this is how much you're going to make." And then sometimes the conversation is, the client comes and says, "Look, it's very hard for me to... I understand that my CLV is very high. I get it. I've been a dentist for 20 years. I know it, for 10 years. I get it that I'm going to make a lot of money on the client, but it's very hard for me to front up this amount of budget to recoup it a year or two years from now and make money on it four years from now." And then the easiest solution for that is either going for the cheaper plan, which is organic based, and then CAC really drops, customer acquisition cost. Or tell them, "No problem. Then let's just start with the lower goal." You don't have to get to $100,000 a month within three months. Excuse me. You don't have to get to $100,000 just from us. Let's get you to $50,000 more a month. You see how it goes. You make a decision if you want to extend. Let's add $20,000 more a month. $20,000 more a month in new clients is 100 more clients a month. Can you handle 100 more clients a month? So, sometimes people go in, they're like, "Ah, yes, I can add $100,000 more a month." And then they realize, "I can't really accept more than an additional 20 more clients a month because I'm pretty packed." And then they understand, "Okay, we actually don't need to spend more than $5,000 a month." So, that's the conversation. Maybe their goal is exaggerated. You need to take their goal down to save them some money. Maybe they're willing to wait two years to get to their goal, as long as their CAC is low, and then you give them the cheap plan. Every time that we are creating a marketing plan, we're actually creating three. Again, talking about how intensive the resources in this system are. We're actually creating three marketing plans, and we are creating one that is the fastest to go, one that is the cheapest, and one that has a formula that is the most cost-effective. I won't get into that formula right now. It's a long explanation. How do we define cost-effective? What is cost-effective? Is time more costly than actual dollars? For whom? Who knows? But we have devised some sort of formula we think is a good one.
And here you can see that the client can say, "Okay, you know what?" This is actually very fast. It's six months, but sometimes I ran plans and I see here 45 months. And you click here, and you see that they reach their goal in 45 months. This client is reaching their goal fast because every case that they take is expensive. They make on a client, $18,000. So, for them actually spending $1,600 is not a problem. They'll do it. They'll just take the expensive plan. But if this was somebody that wasn't charging $18,000 a case but was charging $2,000, and we give him a 4X ROI, which is still fantastic. Maybe they'll think twice before spending $1,600 on acquisition costs and only making $400 margin, even though they'll make it in the COV. So they'll take the cheaper plan. They'll say, "I have no problem 40 months, 30 months, that's fine. As long as we start making money every month and we're adding more and more money, I'm good with that." Or you can go in and you can say, "Okay, let's not do 100,000, let's do 25,000." Okay? And you change the system. I shouldn't have done this on this demo one, but I can go back. Not a problem.
So, that's the way it works. Robin is scared from explaining all that. No, I'm explaining all that to you. That's not the way I would talk to a client. I wouldn't go through this entire thing from a client. I'm giving you so many scenarios. A client would already come in and say, "This is expensive for me." And then it's very easy because you don't have too many options, right? You say, "Okay, let's either say you need to tell me if you want to maybe wait a bit more until you get to your goal, and then I can reduce the cost of the acquisition. Or you tell me that you're willing to get to a lower goal, and then your budget will be cut down. That's not a problem." And that's all you need to do is speed and goal. Those are the two things that you need to remember. There are only two things that you can do. Either telling them, "Look, you can also go on the street and start handing out flyers, but this is the way marketing works." So, that's it. Guys, give me a thumbs up if this is clear, and a few hearts just because I want them. Excellent. Thank you. I don't know what I did to this demo example. But somebody else will fix it, so I don't care. No, I care.
The referral hub. Who is showing up in the referral hub? The one and only Barry. Barry will meet you every Wednesday to talk about how you're extending referrals. I don't think we need to go into this now. The first thing that you would do getting into the system is not starting to send it to other people, even though I would love you to do that. Okay, here's the link. But the first thing that you would do is go to settings, like I suggested, and go through this, and then create a pricing plan, pricing group for you. And either create a chat for yourself and create one growth plan for yourself, my suggestion, you have enough, or send it to a prospect. That would be the first thing. I would wait with the referrals until you have a call with Barry next week. Okay?
Now. Let's go into a growth plan. Notice we are an hour and 17 minutes into the session. I'm going to cap this session in two hours because I know a lot of you have to go, and you're busy, and you have sales to do, and you want to do them, and we're all busy. But I don't want to let you go, even the ones that are very, very tight on time, until you at least hear this, okay? This is super important because I don't want you to make any mistakes. Doesn't matter if you send it to a client or you do it yourself, there are some limitations to the chat right now that I want you to be aware of. We're working on it to make it much more flexible, and will happen in May. But right now, this is the way it works. When you send a chat to somebody or you use the chat yourself, you need to make sure that the information is exact. The chat is not very good, or I would say the system, the Growbotik is not very good at handling bad information. Let me show you what information I mean. Very important what I'm showing now, so please pay attention.
I chose that I want to make $100,000 a year. Okay? First thing Growbotik is asking me is, what's your website?
You need to provide it a real website of a business. So what I would do is, if you want to create a growth plan yourself, I would go to whatever you want to go after. Let's say HVAC Dallas. Excuse me. And I would pick a business from here. Usually one that doesn't have a lot of reviews in comparison to the others, because it means they need help. Okay?
And I would use the information from the GBP and the website to complete the chat. So I would just copy it from here, here. Okay? Like this. Now, it has the ability to handle some mistakes, but it's not very good at it. Okay? So I really urge you to have businesses fill in the information, tell them like you have it in your Google Business profile.
So business name Alpha Heating LLC, take it directly from here. Now, if you're asking what if somebody just puts Alpha Heating and Cooling, it will work. But if somebody just puts Alpha Heating, it might find another business. So whatever it is, you just copy it. Okay?
Email doesn't matter. If they make a mistake, we just save the wrong email, but it doesn't affect the growth plan. So mike@alpha, I didn't use the real domain, it didn't affect anything.
Then it's asking for address. Again, go here, grab the address, and put it here. It automatically pops up on auto-complete. Make sure you choose the right one. The auto-complete really helps us. The auto-complete really helps us avoid mistakes.
And now obviously you'll be able to add additional areas that you don't know because we're not the business owner, so we don't know what other service areas we're serving, but I'm just going to write Fort Worth. Okay. Maybe McKinney. And you can add more here. Let's see if they're serving additional areas.
Yeah. I don't see it. Fine. Two is enough.
Up until this point, GBP is a must, website is a must, correct address, and correct name. Okay?
With address, it's easier for him to handle mistakes because it shows on auto-complete, and you need to choose from the auto-complete. But a website, if you put a bad website, it checks the website, it checks if the website is active, but it doesn't really know if it's the website of the business. How would it? Okay, so maybe somebody entered alphahvac.com. They don't know it doesn't belong to Alpha HVAC yet. It doesn't know yet that it doesn't belong to Alpha HVAC. But at this stage, it doesn't know. So even if the site is real, if it's the wrong site, or if it's a bad site.
I'll give you an example that happens all the time. Our domain is umbrellaus.com. Umbrellaus.com. If you write it in Docs or in Word, many times it auto-completes to umbrellas, like umbrella in plural, a lot of umbrellas. Not UmbrellaUS, just umbrellas with an S at the end. So it auto-completes to that, and then somebody does it in .com. That domain doesn't exist. Or maybe it's an umbrella website. It's definitely not our website, and that would screw the entire thing. So garbage in, garbage out, at least for now. Maybe one day we'll know even how to handle that.
This is either true or not. You need to make a decision. If it's true, great. If it's not true, you can just correct it by writing it what to correct. You can write it that it's good, and it continues. Or you just say, no, the initial average installation is actually $6,000. Then you're done.
In here, this is a lot of times information that would be very hard for you to answer. You can estimate, but you don't really know. The client knows. So it would be very easy for the client to fill this in. If you want to fill this in, just use some logic. So businesses that have a lot of on-field agents and are not big, meaning they do not have a full-time person answering the phone, would have a high unanswered rate. Businesses that are either corpy, even if they have agents, means they usually have a call center or people answering the phone, or if they are specific type of businesses that have an admin available all the time. But even those are working just 9:00 to 5:00, and even those, when they're on the call with a client, they can't be on the call with another client. So you can extrapolate, like 80% would be great for a lawyer, would be awesome for an HVAC. Answering 80% of the calls.
Then you have, how fast do you return missed calls? Most businesses, most lawyers would be at around this time. HVAC, if you're not here, oh my god, if you're not between one minute to 15 minutes to get back to a lead, forget about it. That person already is talking to another HVAC company. Okay? Very problematic, some businesses. Emergency plumbing, dead. You didn't answer? Goodbye. Literally, the drop-off is 50% after two minutes it's horrible.
So for us to understand these numbers, sometimes just by adding our conversion solutions, we immediately increase their ROI, that even if we don't hit our targets, we're just adding more clients by increasing the amounts of calls they're answering and clients they're closing with their existing funnels, even without our new ones.
So, depending on the business, I go with 30 to 60 or one to four. Conversion rate. Conversion rate, you and the client can write whatever you want here. You're not bound to these numbers. You can write 30%. And these are two questions that you would know, the client would know easily. I have a CRM, I don't have a CRM. The client knows.
That's it. It's very easy for you and the client to go through the chat, but you need to make sure that you have solid info. The end of it is basically a summary, build the plan, and then it goes into starting the analysis. Okay? And the analysis would run, and at the end of it, it basically transmits everything that it analyzes.
But even if I stop the screen, I go away, I will still get an email when the analysis is done with a link to my growth plan. And in any case, the second the analysis is done, this entire screen would switch into the actual analysis. Okay? Let's look at some questions as the analysis is running.
"Services that want to do referrals." You got it, man. Do it. "Do we get an email when a plan is done as well?" Hmm. I don't remember. It's a good... Oh, yes, you do. No? Hold on. Let me write that question. Do agencies get an email when analysis is ready? Like this.
Do you suggest... Oh, so many questions are coming in, it's jumping. "If we had Umbrella sales calendar link, how can we be on those calls? I have asked several times and got no answer." This is the first time I'm reading it, John. How can you be on the calls? You won't be on the calls. Most of the sales done with you services that you know from Umbrella are sales done with you. In Growbotik, it's not sales done with you, it's sales done for you. So you don't treat it as a situation where you need to be on the call. They get on the call instead of you. Now, do you want to get on a call from time to time to evaluate them? I would say that's always good, even though we evaluate them. But, it's your time, your leads. You can definitely get on a call. But are they expecting you to get on the call? No. They'll take care of it. Yeah. If you want to tell them, "Look, invite me to every call," they'll invite you to every call. But if you're already getting on every call, then just save the commission.
Matt is saying, "Better that way." I would love to be a fly on the wall for a few calls, for sure. So it's easy. Just tell the team. Let's see. Itamar, "How does the customer call for ongoing support?" The customer is not calling for ongoing support. Let's go into the customer hub to learn a bit more. I need to go into which business? Maybe Becky. No, Becky doesn't have to-dos.
Hmm. Bill doesn't have to-dos because they haven't bought it. But we had a demo, Bill, that seemed like they bought it. Bill. Oh, man. These are all empty. Okay.
The to-do section. This is the customer hub. Okay? When a customer pays, they are transferred into this hub. In this hub, they can watch their leads, review their reporting, but more relevant to this question is where they communicate with the system and with us. Communicate with the system. We invented a form of a communication we call to-dos. For small businesses, they don't want a lot of elaboration. They want quick-fire tasks and for us to take on the load. That's the reality. By the way, I don't think it's only for small businesses. I would love to limit the amount I need to spend with teams and just have one laconic sentence and have them do it. But it's tough. But Growbotik knows what to do because Growbotik planned the growth plan. So Growbotik doesn't need the client to get more information to create the growth plan. They already created the growth plan. At this point, Growbotik not just need information because needs access. It needs access to the GBP, so it needs them to connect to the GBP. It needs access to the website. It needs information it doesn't have, like images from their business, so they can set up the business listings. Needs usually access or information. And that's done in to-dos. Okay? That's done in to-dos. Let me just close this. Okay? These are all dead to-dos because this is not a client that paid something. But all these to-dos are basically information points that the system is collecting. And every time somebody finishes a to-do, it goes to the complete section. Okay? I have a bit better video on this already waiting for you when you get to the to-do section, the pop-up video that I closed.
So basically, they get a to-do. They need to provide some information, and then they click Complete, and that's it. That's how we gather information from them.
The way we approve stuff with them is, let's say, we create a new voice bot, and we want them to approve it before we connect it to their phone number. We send them a to-do that is called Review and Approve Voice Bot. And then they go and they click, and they have a number, and they talk with the voice bot, and they approve it or send comments. And once they send back comments, we manipulate it, we optimize it, and we send it back to them. Okay? That's all the fulfillment communication.
Now, if they don't understand something and want to ask a question, there are two levels of communication. The first one is the AI chat. Okay? So I'm going to ask something. What are to-dos? Obviously, it's reading the screen, so remember, this is a demo account, so I don't expect it to provide too much information. But if it doesn't know what to answer, which is what we're expecting, it will allow the user to connect with humans. Okay? Well, it didn't answer. "I couldn't find documentation specifically explaining to-dos. If you want to ask something more specific, like how to create to-do, what each column means, what a to-do is showing on this page." Okay, whatever. "You can talk to our support team." And then they click it, and if the support team is offline, obviously, you can write a message or wait for the support team to be online, and then it will answer. Okay?
So there is no phone communication with our team, but they have a knowledge base that they can access. They have the chat, AI chat, which sees everything that is going on on the screen and answers all the questions. And they have, excuse me. And they have the ability to contact our real team. So that's the way we support them. Standard support team hours of operation is 9:00 to 5:00 Eastern, Monday to Friday.
What about adding a phone option if we are willing to do phone support for some clients? So first off, you're the agency, right? So they have your phone on the invoices. They have the phone in the talk to the person. You probably sent an email to them. So they have your details. Of course, they can reach out to you. If you want us to add a phone number here in the system somewhere to get help, we can definitely add that as a feature. That's not a big lift at all. We can add it as an option for those of you who want it.
"I'm really excited about this one," says Tim. Me too. "Where can I find the trainings for setting all this up?" All of this is being set up automatically, but if you want information, then where you go is, you have, in your agency account... Or let me just open a new one. In your agency account, you have a section called Get Help, which takes you to a knowledge base, which you have your own agency chatbot that you can ask questions and access to our team. And you can also ask a question here, or go into sections and read more about. Yeah. The same chat, by the way, exists inside the Agency Hub.
Yeah. I don't know if this is connected to real data here on this account, but we can try it. What's the phone number for ProAuto Care? Tackling it with information that I'm seeing on the screen. Athena. It's a nice name they chose for her. All right. It's probably not connected, but you as well can send a ticket to our support team. Okay, you choose the issue, and you can send a ticket.
My chat doesn't read the screen, the info on the screen. Yeah. Now the ticket is submitted, and the team will get back to you. There, you see that there is submitted, in progress, and resolved, and the Growbotik team will get back to you.
So both you and the client have access to knowledge base, AI chat, which usually works phenomenally well when it's on live data, and our team is kind of a last resort if you really want to wait for support. Okay, awesome.
A few more questions here. Where will the webinar be posted in Umbrella? So what we're doing is we're trying to keep everything inside the knowledge base. So there will be another block here that will be called Trainings, and inside there will be sections for the different types of trainings, and there will be different articles with the videos that we're doing, basically. What we're trying now is, instead of uploading full replays, like this is going to be two hours, we're trying to cut it down and create training materials from it. So you're losing a lot of maybe the Q&A stuff, and you're losing a lot of the excitement stuff, but you're getting solid information for the knowledge base, which is usually what you need the knowledge base for. Right? I'm getting thumbs up. Yeah, awesome.
When will the white label website be available? As soon as you go into the platform. As soon as you go into the platform, the white label website is available. It's probably not on my account, but it's available. So when you go in, you will have an option to build a website. Just so you know, we didn't cover this in the webinar, but only Umbrella members are getting a website. People that are joining after are not getting a website from us. Only Umbrella members are getting a website, and only Umbrella members got the 50% discount. If you go to Growbotik website, you'll see the pricing, growbotik.com. That's only for our members. Okay, let's see what else.
Okay, so we covered the chat. We go into the results here, and we landed in the analysis. It says, "Waiting for analysis to be complete." I don't know why it says that seems complete. Yeah. It's probably not the marketing analysis. Probably what's not completed yet is the marketing plan. But again, I'm not sure why. Maybe it's because it's a demo account. But here you have all the information that you need. I think it's very self-explanatory, but it's only self-explanatory if you know a little bit about what each of these products is doing. Okay?
So if you don't, you should. And to know that, you can go back to your agency account, go back to Products and say, "I don't know what AI chatbot is doing." And you can watch this two-minute video- Focus on getting more traffic- ... that is explaining- But here's the real problem ... what it does, what problem it solves, and then when you go back to Website Conversions and you see something like Conversion Widgets, and you see that Booking Widget for service calls and newsletter sign-ups form is available, cookie consent pop-up is present, but no live chat or floating button are visible, then you have some reference into why it downgraded the score, because the business doesn't have a chatbot, and you went and you watched what a AI chatbot is, and now you understand why it's important, why it would help increase conversions of a website.
But if you don't know what an AI chatbot is, you will always be impressed by the fact that we can generate six more clients for you, that we can add 23 more leads, and that we provide very personal scoring about your website. So even if you don't know what an AI chatbot is, you understand that the score is very relevant for you. Okay? I think everybody knows what reviews are. I don't think we need to teach any business what it is, or you guys.
Website accessibility, there is a why this is important here that explains what website accessibility is. I think it does a very good job in doing it in a very concise way, and also the big high lawsuit risk with the main issues that we found on the website. So even if you don't know what website accessibility is, you would now.
Geo also has a why it's important and explains that this is AI search. And people understand that if somebody's searching for best AC repair in Dallas and this company is an HVAC company, excuse me, and they're searching on ChatGPT or Gemini and you're not coming up in the results at all, it's not good. Okay?
I think a lot of things here are self-explanatory, and those who are not, we added an extensive why. You can see this is a big why. Why this is bigger than accessibility, for example? Because people don't always understand the grid if we don't explain it to them. They understand something is going on here, right? They get it, that they're ranking or something is going on, but they don't always know exactly what it is. So we just wrote four bullets that say exactly what it is and why it's important. And in addition, they can ask the guide here. Right? Cool.
I'm getting a lot of loves and feedback in the chat for this. You guys don't understand how crazy this analysis is. It's so crazy. I want to explain something to you, those who like to geek out about products a little bit. Why is it showing The M Planner website? What's on this? Geek out a little bit. Thank you for the hearts. I just want to take one example here, okay? Just so you understand the granularity. Okay?
As you notice, SEO performance has Dallas and Fort Worth, and those have different numbers, as you can see. So first, understand that if a business comes to us and puts four service areas, the system is factually running for some cards, not all of them, because they still have just one GBP, maybe, and one website, but they have several locations for PPC, several locations for geo, several locations for SEO. The system is running multiple analysis for multiple locations. It then gets the volume for the different keywords. It shows 10, but it actually generates 300 keywords. And then it goes to DFS, it takes the volume, it looks for the highest volume and the best fit according to our formula, and then it takes the 10, but in the back end, it actually creates a cluster of 30. Why? Because Growbotik, it's not a report system. The analysis is one part of building the growth plan. But to actually build the growth plan, you can't build an SEO campaign with 10 keywords. You need 30 or 50 keywords and rank them, and you need a third of them to be high profile, a third of them to be medium, and a third of them to be long tail. And there is a methodology to it.
But it goes in for both of these locations, it's actually generated 300 keywords, one for Dallas, one for Fort Worth, so 600. It got the search volume for all of them. It decided on the 30 cluster, it decided on the top 10 by search. Then it went to another API, got the ranking for all of them, which is a task per request. Okay? So if you send 30, it's 30 tasks. You don't send one call and get back one call. You send one call and get back 30. So it's 30 times two, it's 60 calls going back to the system from one product, and we have 10. And using different APIs and using a ton of LLM, and this is just for the analysis, not including the growth plan. So the system is extremely resource-intensive.
And the thing is, is to be able to do all that in a very short time. So it won't take a day. You won't tell the client, "Okay, thank you for the information. We'll send you back in 24 hours a report and a growth plan," and basically run it in the background, which would cost less and over time. You want to give it to them in a few minutes, right? So you can get the action going. Right now, they're into it. They're chatting with it. They want to read it. So that takes a tremendous amount of computing power as well. Not tremendous, because you guys probably read about what tremendous actually means in today's computing power, but massive in comparison to a lot of SaaS applications. So, it's a very powerful beast.
Right here, we are eight minutes before the end of the session, so I want to conclude with a few notes. And we have training Tuesday, Wednesday, Thursday next week, and you'll get access today and tomorrow. One, it's a very robust system, but it spits out garbage if it gets garbage. Two, sometimes something doesn't work. It happens. Like I said, a very complex system. It happens even to simple systems. Something didn't work for you, an analysis break, very easy. Two things that you need to do. Three things.
One is, there is the feedback here. If you think something is wrong with the analysis, you can send a feedback about the analysis. This is not a bug. This is, you think the estimation of the system are wrong. The analysis is incorrect. This goes to our formulas. We want to get that information from you so we can create better formulas. If there are really issues, we want them to float them. This is not a bug. This is something run well, but you just disagree with it.
Second thing, there is a bug. Let's say you went into the SEO card and there are no keywords. It's blank. Excuse me. There is a Report an issue here. It would be extremely helpful if each issue that you have, you report. The more issues that are reported, the faster we fix it for everybody. Some could be account-specific or business-specific. Some could be the beginning of a system-wide discovery that we can fix for everybody.
Last thing, and this is personally for you or the business, run it again. Sometimes things happen. There is a glitch. I don't know why. Because the system depends on a lot of data points, a lot of APIs, and even though it has a lot of redundancies, it has a redundancy for CID resolution. It has a redundancy for keyword volume. It has a redundancy for ranking. It has a redundancy for website scraping. We have two scrapers, so if one fails, there is another. But it doesn't, for example, have a redundancy for website listings. We have one API from Yext. Sometimes something happens. Run it again.
Now, some products are not critical to provide a good growth plan. So if business listing fails, it's not the end of the world. We still know how to get reviews from another API, and we still know how to get the CID, so we can do near me SEO, and we can report information about the GBP. We just don't get the rest of the listings. It won't have a huge effect on the growth plan. Somebody can still go through the growth plan and execute it. It will be fine. But some failures, mainly the traffic cards, if you have a failure in SEO, if you have a failure in near me, if you have a failure in PPC, that's your traffic drivers. So the system will be hard-pressed to push traffic to you without them, and everything down the funnel will either look more expensive, depending on what fails, or the system will not be able to reach the goal. Okay?
It doesn't happen a lot, but it happens the more you report on it, the less it's going to happen. Okay? Take into consideration we're just now opening the system after a lot of internal testing, but never have we had hundreds of members joining and using it. So A, it's going to create more load, which is bound to create some issues. And second, even though we did stress tests a lot, even today, three and we'll continue, we don't know what's going to happen. So take it with a smile, run it again, report the bug, move to another business. Excuse me. Run it again, and we'll fix it for you. And I'm sure within the first month of this run, we'll, by the end of the month, get rid of 99% of the bugs, and I don't expect you to see too many.
So that was my last note. I super appreciate you guys staying with me for two hours. I see a lot of excitement here, a lot of thumbs up, a lot of hearts, and I have a lot of thumbs up and a lot of heart for you as well. You're going to see me a lot. Barry and Eyal and Tom, you're going to see us every week. Come to the training as much as possible. This is really the firing shot for a new way of doing digital marketing. Everything is going to change with this system, and you are in the lead, but you'll see more and more people using it. Everything is going to change with this system throughout the industry. Today's training was recorded. We'll send you guys a replay, and I'll see you Tuesday, and you should get the system today or tomorrow. Thank you, guys.
