In pricing, when you go in, you will already see default pricing, and you can create your own pricing groups. You'll see wholesale prices here and retail prices here. You decide how much it is. Okay?
Some services have a bit more sophisticated structure to them, so they might have several lines, or they might have, like in this situation, 400 to 1,300. It's how much PPC management fee is being charged depending on the budget.
Here, for example, Near Me SEO has a one-time fee for setup and a monthly fee. So you'll see two lines. Okay?
And what you would do is you would go to Create Pricing Group, and you would create a new plan. Okay? Let's call it VIP group. And let's say we want to give VIP groups 40% margin. Right? 40% markup. And we add here 40%, and we click Create Group.
Now, as you can see, this is 110, this is 154, this is 150, this is 210. Just added 40%.
But like in the case of SPO example or in the case of YEX, which is business listings, some services, you can actually do a higher multiplier. So you go here, and you can control the multiplier of a specific service. Okay?
So for example, AI voice agent has a price per minute, so every minute it's talking to a prospect instead of the business is 20 cents. It has a flat fee for three concurrent calls that I won't touch, and it has a one-time setup fee. You can say, "You know what? Instead of charging 28 cents, this can really add up. I want to charge 35 cents." And you set the markup. And now everybody has 40%, all the services, except for this. This has 75%.
Now, as you can see here, I have something with 20%, something with 75%, something with 50%, a pricing group with 50%, and a pricing group with 40%. I create as many pricing groups as I want. And I can also turn them into the default pricing group.
And each group has a link here. This is the chat link. This is the link that you're sending to your end client, your prospect or client.
The journey they're going to go through by going through the chat and creating this analysis and getting to this CAC page and finishing with a specific growth plan, all the calculations that the system is doing, evaluating the CAC, pricing the budget, all these numbers here are all dependent on the chat link that you used. You use the chat link that has these prices. So the system, when trying to reach the 100,000 goal or the 200,000 goal a month, will know that whatever it's doing, these are the costs that it has to charge for the different services that it's using.
If you're going to use this link, you'll see that it's providing a different result because the costs are going to be higher. This is a 50% markup. This is a 40% markup. If you use a 75% markup, obviously, you'll see the cost of the same growth plan is going to be even higher, almost twice as this one because services are more expensive. Right?
That's how it works. So be very cautious about the links that you're sending, and don't be confused, especially if you're adding more teammates, which you can do in the settings. Guide them on this so they won't send to prospects, I don't know, test things that you've done with a $1,000 markup or things that have 10% markup on them.
So whatever link you're going to use, that's the result the user is going to get. That is baking the pricing into the... And also the execution goes all the way into fulfillment.
