The Plan
This task provides the access and permissions required to improve organic Google search rankings by optimizing the website, publishing targeted content, and building authority for high-intent search terms.
Why This Matters
SEO Performance focuses on organic search — how the business ranks in Google when users search for relevant services. The Gap Analysis identifies target keywords and current ranking positions.
Unlike paid advertising, organic rankings generate long-term traffic without ongoing ad spend. Improvements in ranking position lead to increased visibility, higher traffic, and more potential leads.
Required Fields
Google Business Profile
Connect Google Business Profile
A “Click to connect” option is provided to link the Google Business Profile directly within this To-Do.
Manager or owner access is required to complete this step.
Website Backend Access
Backend Login URL
The URL of the website’s admin or backend login page.
Username / Email
The admin username or email for the website backend.
Password
The admin password. All credentials are encrypted at rest and used only for SEO implementation.
Update Permissions
Allow Invisible Changes
Permission for technical SEO updates that are not visible to users, such as meta tags, schema markup, title tags, and backend page creation. These updates are essential for improving rankings.
Allow Visible Changes Without Pre-Approval
Permission to update visible website elements such as page content, headings, and images. If not enabled, proposed changes are shared for review before implementation.
What Happens Next
The team begins optimizing the website for organic search.
This includes technical improvements, content development, and authority-building aligned with identified keywords.
Frequently Asked Questions
What is the difference between SEO Performance and Near Me SEO?
Near Me SEO focuses on ranking in the Google Map Pack (local map results).
SEO Performance focuses on rankings in the main organic search results.
Both address different search behaviors and work together to improve overall visibility.
Why is website backend access required?
Organic SEO requires direct changes to the website, including technical updates, content improvements, and structural enhancements. These cannot be implemented without backend access.
What if Google Business Profile access is not available?
Manager or owner access is required to connect the profile. If access is not available, the connection must be completed by someone who manages the profile.