The Plan
This task launches a local SEO campaign designed to rank the business in the Google Map Pack — the top three business results shown in Google Maps and local search for “near me” and city-based queries.
Why This Matters
High-intent local searches often result in fast purchase decisions. Users searching for nearby services are typically ready to hire.
Businesses not appearing in the Map Pack for core service keywords miss out on this demand and lose potential leads to competitors.
Required Fields
Address Verification
Physical Workspace Confirmation
Confirms whether the listed address is a physical workspace. A valid physical location is required to create or associate a Google Business Profile.
PO boxes or purely virtual addresses do not qualify.
Google Business Profile
Connect Google Business Profile
A “Click to connect” option is provided to link the Google Business Profile directly within the To-Do.
Website Backend Access
Backend Login URL
The URL of the website’s admin login page.
Username / Email
The admin username or email for the website backend.
Password
The admin password. All credentials are encrypted at rest and used only for SEO implementation.
Update Permissions
Allow Invisible Changes
Permission for non-visible updates such as meta tags, schema markup, and backend SEO pages. When enabled, these updates proceed without individual approvals.
Allow Visible Changes Without Pre-Approval
Permission to update visible website content. If not enabled, visible changes are shared for review before implementation.
What Happens Next
The Map Pack campaign is initiated after submission.
Target keywords are selected based on Google Business Profile categories and ranking opportunities.
Performance and lead data begin appearing in the Reporting section.
Frequently Asked Questions
Why is website backend access required?
Local SEO requires technical updates such as meta tags, schema markup, and SEO-specific page creation. These changes cannot be implemented without backend access.
How quickly does the campaign launch?
The Map Pack campaign begins after submission once the required inputs are provided.