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To-Do: Setup Automated CRM Workflows

To-Do: Setup Automated CRM Workflows

The Plan

This task sets up two automated workflows inside the existing CRM: Form Lead Follow-Up and Review Generation. These automations ensure every incoming form lead receives an immediate response and every completed job triggers a review request — without manual effort.

Why This Matters

Speed and consistency are key factors in lead conversion and reputation building. Automated workflows remove delays by responding to every form submission instantly via email and SMS.

The review generation workflow creates a consistent flow of new online reviews, which supports local search visibility and improves conversion rates.

Required Fields

CRM Admin Invite

The team must be added as an Admin User inside the CRM to build and deploy the automations.

  • Name: Mplanner

  • Email: [email protected]

After sending the invite, confirm by clicking the "Mark as Sent" button on the To-Do form.

Review Generation — Status Trigger

Status Trigger
The CRM deal or contact status that triggers the review request. This should represent when the job is fully completed.

Examples: Won, Paid, Completed. Multiple statuses can be entered.

Review Generation — Delay (Days)

Delay (Days)
The number of days to wait after the status trigger before sending the review request. Default is 0.

A delay can be set when there is a gap between the status update and actual job completion.
Example: If payment is received today for a job completed in 14 days, set a delay of 14 days.

Form Lead Notifications

Recipients
Email address(es) of team members who should receive notifications when a new form lead is captured. This is typically the person responsible for follow-up.

Lead List / Folder

Lead List / Folder
The specific list, folder, or pipeline inside the CRM where new leads should be added.

Example: Inbound Leads > Marketing

Any additional instructions required for setting up the automations. This field is optional.

What Happens Next

Once admin access to the CRM is provided, the team configures and deploys the automated workflows. Tracking elements are also implemented where required. Performance data then begins appearing in the Reporting section of the Customer Hub.

Frequently Asked Questions

Which CRM does the platform integrate with?

The platform integrates with the existing CRM currently in use. No specific CRM is required.

What if there is no CRM in place?

If no CRM is currently used, this is identified during the Gap Analysis. A CRM solution may be included as part of the plan where required.

What is the difference between Form Lead Notifications and the Lead Notification Preferences To-Do?

Form Lead Notifications in this To-Do define which team members receive internal alerts when a form lead is captured.

The Lead Notification Preferences To-Do controls whether notifications are received for all leads generated across channels.

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