The Google Local Service Ads section evaluates how well Google Local Service Ads fit your business as a high-intent, phone-first lead channel and whether it is more efficient than other options like PPC.
Performance Score
The performance score reflects how suitable and effective LSA is for your business. It is based on factors such as estimated lead cost, remaining lead targets, setup timing, and whether LSA is more efficient than PPC. Scores are normalized on a 0–100 scale.
Why this is important
This section explains why LSA can be a strong lead source, especially for businesses that rely on phone calls and serve local, urgent demand. It highlights the value of trust, fast response time, and high-intent leads.
Evaluation Criteria
These factors determine how well LSA fits your business:
Local focus: Whether your business serves local areas effectively
Trust factor: Your credibility, reviews, and verification readiness
Service based: Alignment with service-based categories
Eligible category: Whether your services qualify for LSA
Mobile local search: Demand from mobile, location-based searches
Lead generation need: Whether your business benefits from high-intent leads
Each score (e.g., 8.5/10) reflects how strongly your business meets these conditions.