The Gap Analysis is the diagnostic phase that follows Chat Discovery and precedes your Marketing Plan.
This comprehensive evaluation assesses your business across multiple marketing channels, comparing your current performance against industry benchmarks to identify the biggest opportunities for growth It answers four critical questions:
Where are the biggest marketing gaps in your current strategy?
Which marketing channels matter most for your business?
What impact could improvement have on your revenue?
Do we have enough information to build a data-driven marketing plan?
The primary objective of Gap Analysis is to prevent guesswork in your marketing strategy.
Gap Analysis helps determine:
Which problems are traffic problems (not enough visitors)
Which are conversion problems (visitors not becoming customers)
Which are follow-up problems (leads not being nurtured)
Which channels are strong enough to deprioritize
Which channels are weak enough to include in your roadmap
Without this diagnostic phase, your marketing plan would be based on generic recommendations rather than your specific situation.
Gap Analysis evaluates the business across marketing channels, grouped into three core areas: conversion, traffic, and follow-up.
Conversion Analysis looks at how effectively the digital presence turns visitors into leads or customers. This includes areas such as website performance, usability, accessibility, and online reputation.
Traffic Analysis looks at how the business is discovered online. This includes visibility across search, paid campaigns, directory presence, and broader brand awareness.
Follow-up Analysis looks at how effectively the business responds to new opportunities. This includes response speed and how well marketing efforts align with the right geographic areas.
Together, these areas help identify where the business is performing well, where gaps may exist, and which parts of the customer journey may need closer attention in the next phase.
What Will You See?
The Gap Analysis overview displays:
Your business name and key information
Grouped analysis cards organized by category (Conversion, Traffic, Follow-up)
An explanation of the Gap Analysis purpose
A next-step button to proceed to your Marketing Plan
Individual Analysis Cards
Each channel analysis includes:
Product icon and channel name
Performance score (0-100 scale)
Performance label (e.g., "Needs Improvement," "Good," "Excellent")
Importance description - why this channel matters
Projected monthly impact - estimated revenue opportunity
Visual explanation specific to that channel
What Do the Scores Mean?
Performance scores are displayed on a 0-100 scale, but it's important to understand that each channel has its own scoring methodology. Scores are not calculated using a single universal formula.
A lower score doesn't mean you're failing - it means there's significant opportunity for improvement in that channel.
Click on any analysis card to see detailed results for that channel. The detail view provides deeper insights into your performance and the specific factors affecting your score.
All Results - Returns you to the main Gap Analysis overview from any detail page
Previous / Next - Moves through channel detail pages in sequence
Go to Marketing Plan - Proceeds to your personalized marketing roadmap once analysis is complete
You may see status indicators like "Waiting," "Preparing," or "Generating." These indicate that analysis or plan generation is still in progress. The system is gathering data and preparing your recommendations. Please wait for these processes to complete before proceeding.
Gap Analysis is the evidence layer of your marketing strategy. It transforms your marketing plan from guesswork into a data-driven roadmap by:
Finding the biggest growth gaps in your current marketing
Quantifying the likely upside of addressing each gap
Giving your Marketing Plan a defensible reason for what it includes
Without Gap Analysis, you might invest in channels that are already performing well while neglecting areas with the highest growth potential. The analysis ensures your marketing budget is allocated where it will have the greatest impact.
Q: How long does Gap Analysis take?
A: Gap Analysis typically completes within a few minutes after you finish Chat Discovery. Some channels may take longer depending on the amount of data being analyzed.
Q: What if I disagree with a score?
A: Scores are based on objective data and established methodologies. If you believe there's an error, please contact support with specific details about which channel and why you think the score is inaccurate.
Q: Do I need to act on every low-scoring channel?
A: Not necessarily. Your Marketing Plan will prioritize the channels with the highest potential impact for your specific goals and budget. Some low-scoring channels may be deprioritized if others offer better returns.
Q: Can I edit the analysis results?
A: No, Gap Analysis results are generated based on data and cannot be manually edited. If you believe there's an error in the underlying data, please contact support.
