Google Local Service Ads is a pay-per-lead advertising channel that places your business at the very top of Google search results for local services and drives phone calls directly from customers ready to book. It works by showing your business with a Google-backed trust badge (Google Guaranteed or Screened), allowing customers to choose your profile and contact you directly, while you only pay for qualified leads. Campaigns are fully managed, including setup, verification, optimization, and ongoing lead quality control.
This is critical for lead acquisition because these are high-intent customers who are actively looking for a service and ready to call. If you’re not showing at the top, those calls go to competitors instead. By paying only for real leads instead of clicks, this product protects your ROI, reduces wasted ad spend, and ensures you are getting direct opportunities to close jobs. It also improves trust at the moment of decision, increasing the likelihood that customers choose your business over others.
Google Local Service Ads is designed to solve gaps in your immediate lead flow and high-intent traffic. It includes campaign management by a certified Google partner, verification of licenses and business details, ongoing optimization to increase lead volume, and dispute handling to recover 10–15% of invalid leads. This ensures you consistently receive qualified calls from customers who are ready to book, helping you generate more revenue from the most valuable type of demand.
